Ford Harnesses the Power of its Fans to Help Design and Name New Puma ST Special Edition via Social Media

In an adventurous take on human centred design, Ford is giving enthusiasts across Europe an exclusive opportunity to help create a new Ford Performance model.

Ultimate Fun-to-Drive SUV in Extreme Agility Test: Ford Puma ST Stars in ‘David v Goliath’ RC Race-Off

It’s David versus Goliath… but not as you know it. The all-new Puma ST – the first Ford Performance SUV in Europe – takes centre stage in an epic clash against a small but mighty version of itself in a thrilling new film released today by Ford

Team Fordzilla Reveals Ultimate Virtual Racing Car; a Unique Collaboration Between Ford and Gamers

Ford and its Team Fordzilla esports team have unveiled a world-first at this year’s gamescom event; the ultimate virtual racing car designed with collaboration between Ford designers and the gaming community. The full reveal can be seen here. The Team Fordzilla P1 concept was developed under the code name Project P1 and was created with fan votes on Twitter at different design stages. Gamers decided on elements including seating position, cockpit style and drivetrain before Ford designers worked up their interpretations of the brief.