Ford in Europe today announced it is taking the next steps in the transformation of its business, responding to rapidly changing market conditions and a growing field of electric vehicle competitors entering the market.

Ott Tänak and Martin Jarveoja claim their first victory with M-Sport Ford World Rally Team and the Ford Puma Hybrid Rally1 in 2023 after an exemplary drive in Sweden this weekend.

A 20 per cent increase in Kuga Plug-In Hybrid 1 deliveries year-on-year helped the electrified Ford SUV become the best-selling plug-in hybrid (PHEV) of any brand across all European markets for the second year in a row in 2022.

By the end of the year, the first fully electric volume model from Ford in Europe will roll off the assembly line in Cologne. Ford is not only converting its production facilities for the Cologne Electrification Center in preparation, it is also making production processes even more efficient and sustainable, driving digitization and Industry 4.0 in the process.

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.