Ford today unveiled a new vision to make discovering, testing, buying and owning its products not only simpler, but also more satisfying – starting with Ford electric vehicles (EVs).

Ford is spearheading research into the potential for hydrogen as an on-board energy source for its acclaimed E-Transit all-electric commercial vehicle. The UK-based project will establish if hydrogen fuel cell technology can help to deliver enhanced zero-emission-driving range for E-Transit customers with energy-intensive use cases.

According to Ford CEO Jim Farley, the first quarter of organizing around and running the company on behalf of distinct customer groups produced solid operating results and a glimpse of the promise of its Ford+ growth plan.

Ford today announced a strikingly-styled and highly-specified new version of the sleek and spacious Kuga SUV. The new Kuga Graphite Tech Edition 1 introduces Ford’s head-turning Grey Matter exterior colour option to the Kuga line-up for the first time, and features as standard the SUV’s most in-demand advanced driver assistance systems 2 for ultimate convenience whether parking hands-free in town or automatically keeping pace with traffic on the highway.

The Ford F-150 Lightning 1 – the electric version of America’s iconic, best-selling truck – is coming to Europe, after Ford selected Norway as the first country to take the multi-award-winning pickup global. Customers in the world’s most progressive market for EV adoption are the first outside of the US and Canada able to apply to purchase a strictly limited number of special F 150 Lightning Lariat Launch Edition vehicles following impassioned consumer demand.

Over the last 10 years combined, Ford Mustang® – which is celebrating its 59th birthday – is the world’s best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility*.

Ford today delivered a watershed moment with the introduction of a Level 2 hands-free advanced driver assistance system with regulatory approval for use on the motorway network in Great Britain – the first system of its kind approved in Europe.

Today, Ford Performance unveiled the continued evolution of its electric-powered motorsports efforts with the Mustang Super Cobra Jet 1800, an aggressive revision to the NHRA world record-holding Mustang Cobra Jet 1400.

For more than 100 years, vehicles around the world have been rolling off Ford assembly lines. Until now, there has been somebody at the wheel, but this could soon be about to change.

Ford Pro today revealed the E-Transit Courier, a ground-up new all-electric commercial vehicle bringing enhanced connectivity and productivity for compact van customers.