20-Sep-2013 | COLOGNE, Germany
Ford Mustang is Voted Europe’s Most-Wanted Classic Car – Even Before the Iconic Car Comes to Europe
- Europeans desire a Ford Mustang more than any other classic car according to a survey by online car portal Autoscout24
- Ford Mustang – the iconic car that Ford has confirmed is coming soon to Europe – is the top choice for 37 per cent of those surveyed
- Ford Mustang Customizer app, which enables fans to create their own dream Mustangs, attracts 500,000 visits from European fans
- “Mustang Countdown” video series launches celebrations for the 50th anniversary of the iconic sports car in 2014
COLOGNE, Germany, Sept. 20, 2013 – The Ford Mustang is Europe’s most desirable classic car, according to a survey of more than 75,000 users of online car portal AutoScout24.
A total of 37 per cent of Europeans – from Austria, Belgium, France, Germany, Holland, Italy and Spain – named the Ford Mustang as the classic car they would most like to own. Confirmed as coming to Europe soon for the first time, the Mustang was the clear winner, ahead of the BMW M1 (20 per cent) and the Volkswagen Beetle (11 per cent).
“Ford Mustang is more than a car, it’s the freedom of the open road and the spirit of performance driving,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Mustang has been a fundamental part of global automotive culture for almost half a century and is one of the world’s most recognisable vehicles.”
Ford also said the Mustang Customizer – a downloadable and online app – has already attracted more than 500,000 visits from Europe. Since its launch last year, more than 4.5 million people from 49 countries have visited the Mustang Customizer – Germany was the second largest source of visits worldwide.
Available for iOS and Android phones and tablets, the app enables Mustang fans to build dream cars and pit them against other fans; earn points and badges for each car they build; save pictures for use as desktop wallpaper; and compete in a drift challenge.
Mustang celebrates its 50th anniversary in 2014 and Ford has launched a new “Mustang Countdown” series of videos to throw the spotlight on the iconic sports car and its fans from across the globe.
The first video – Where It All Started: The Mustang 1 Concept – turns the clock back to the concept car’s 1962 debut. Further videos will lift the lid on Ford’s exhaustive Mustang archives, the Ford Mustang club scene and fans such as Ralf Wurm, Germany’s Mustang Man, with rare footage, exclusive new interviews and expert insight. A collection of Mustang news, information and archive materials also can be found at Ford of Europe’s dedicated Mustang web portal.
Launched in 1964, Mustang became an instant sensation and inspired millions of people with a lifestyle they could aspire to. With nearly 3,000 movie and TV appearances around the world, countless song references, parade appearances, toys and more, a passion for Mustang is common to car fans around the world.