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Ford Sales Off To a Strong Start In Its Two Largest European Markets – U.....

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Ford Sales Off To a Strong Start In Its Two Largest European Markets – UK and Germany – in January

  • Ford led UK overall, car and commercial vehicle sales in January in the UK
  • Ford lead over nearest rival in car sales grows by more than five times compared with January 2013
  • Fiesta and Focus are No.1 and No.2 best-selling cars in the UK, with Transit and Transit Custom the No.1 and No.2 best-selling commercial vehicles
  • Ford passenger car sales in Germany up 42.2 percent, and market share increased 1.7 percentage points to 7.1 percent
  • Ford retail sales grew by 85 percent in Germany

Ford new vehicle sales got off to a flying start in its two largest European markets – UK and Germany – in January.

In the UK, Ford led in overall, car and commercial vehicles sales in January. Ford’s overall market share was 14.1 per cent, 0.4 of a percentage point up year-on-year, and 4.5 percentage points of share ahead of its nearest rival. At 21,792 vehicles, Ford car sales grew by 11 percent. The Ford Fiesta and Focus were the No. 1 and No. 2 best-selling cars in the UK, while the Ford Transit and Transit Custom were the No. 1 and No. 2 top-selling commercial vehicles in the country.

Ford’s lead in the UK over its nearest rival in total vehicle sales more than doubled compared with January 2013, while its lead over its nearest rival in car sales grew by more than five times. In 2013, Ford completed its 37th successive year of new car sales leadership, and its 48th consecutive year of commercial vehicle sales leadership.

In Germany, Ford passenger car sales were up 42 percent in January to 14,608 total vehicles, giving Ford a market share of 7.1 percent – 1.7 percentage points up on January 2013, and the strongest improvement in sales of any of the Top 10 car brands in the country.
Ford sales in the retail segment of the market grew by a massive 85 percent, with Ford retail share increasing by 3.1 percentage points to 7.7 percent, the brand’s highest January monthly retail share since January 2009.

Ford climbed four places compared with January last year to become Germany’s third-largest seller to retail customers in January.

Total sales for Ford Focus and B-MAX – which also are offered with Ford’s International Engine of the Year winning 1.0-litre EcoBoost advanced technology petrol engine – were particularly strong in January, up 15.6 percent and 37.2 percent respectively.


“This is a very encouraging start to 2014,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.  “The UK and Germany are not only Ford’s two largest European markets, they also are two of Ford’s largest markets globally. Both have very knowledgeable and discriminating customers, so this is another sign our new product push is resonating with customers.”
Ford’s full sales results for January across all its European markets will be released later in February.

Ford Motor Company

a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

Contacts

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Adrian Schmitz

Manager Corporate Comms
Ford of Europe

49-221-9019929
aschmi24@ford.com

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