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The Ultimate UEFA Champions League Goal? Ford Opens Order Book for the New Mustang Exclusively During the Final

  • Ford announces the first opportunity for European customers to reserve a new Ford  Mustang
  • Ford will make 500 new Mustang fastback and convertible models available to pre-order from the moment the UEFA Champions League Final kicks-off until the final whistle
  • The new Ford Mustang arrives in Europe next year. It’s the first time in the iconic sports car’s 50-year history that it will be sold across Europe
  • Consumers can register for the chance to reserve one of the 500 models online at – which will in the run-up to the Final offer Mustang news, features and a countdown to the kick-off

COLOGNE, Germany, May 6, 2014 – When the UEFA Champions League Final between Real Madrid CF and Club Atlético de Madrid kicks off on May 24 it also will mark a moment for which Ford Mustang fans in Europe have been waiting a very long time.

Ford Motor Company has announced that the first 500 new Mustang models for Europe will be made available to reserve from the start of the game until the moment the match ends, whether after extra time – or the nailbiting climax of penalties.

Ford has been an official UEFA Champions League partner since 1992. This year the Final in Lisbon, Portugal, is expected to attract a Europe-wide audience of 70 million football fans and 165 million people around the world.

“The arrival of the new Ford Mustang in Europe is an event that deserves the biggest possible stage,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “We hope that making the first models available to order at the exact moment the Final kicks off will ensure a reach which matches the significance.”
Both fastback and convertible Mustang models are available, the fastback in Race Red and the convertible in Magnetic Silver, and can be equipped with Ford’s all-new 2.3-litre EcoBoost engine that delivers outstanding fuel economy and output projected at more than 309 PS and 407 Nm of torque; or the 5.0 litre V8 engine – yielding more than 426 PS and 529 Nm of torque.

Models also will offer Ford’s SYNC 2 connectivity and navigation system; heated and ventilated seats; Park Assist; black leather trim; chrome detailing; and 19-inch alloy wheels.

Consumers can log onto now to view information, graphics and videos about the new Mustang and the iconic car’s 50-year heritage. During the match they will have the chance to register their details for an opportunity to purchase one of the 500 models that will include a special package and a limited edition certificate.

The new Ford Mustang will be the first ever to be made available across Europe when it goes on full sale next year.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual

markets and employs approximately 47,000 employees at its wholly owned facilities and approximately

67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor

Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing

facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture

facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was

founded. European production started in 1911.

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