COLOGNE, Germany, Oct. 31, 2014 – Ford Motor Company today released a new pan-European film for the all-new Mondeo created by Rob Cohen, the award-winning director of “The Fast and the Furious”.
The film shows a new Mondeo coming to the rescue of a small plane when the runway lights fail and a remote airfield is plunged into darkness. The Mondeo driver guides the pilot to a safe landing by racing to illuminate the landing strip with the model’s new Ford Dynamic LED headlight technology.
“The all-new Mondeo is packed with smart technologies that deliver everyday benefits to our customers, from helping drivers avoid collisions with vehicles and even pedestrians, to making parking simple and hassle free,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Our customers hopefully won’t need to help land a plane using Ford Dynamic LED headlight technology, but we believe they will appreciate the difference it makes in their daily lives.”
Ford first launched the advert on social media channels including Facebook, Twitter, Google+ and Instagram. The 60-second film can be viewed at this link. A behind-the-scenes video also is available to view online here.
The film was shot on location in Sandane, Norway, by Cohen, who also directed, “DragonHeart”, and “The Mummy: Tomb of the Dragon Emperor”. The 60-strong crew – including a professional stunt driver, and a stunt pilot worked to produce the advert over five days.
“There’s no substitute for real. CGI can approach real but it can never achieve real,” Cohen said. “We’ve gone to great pains to film this commercial on camera. We had to be on our game. You have to shoot what for most commercials would be a full day’s work in two hours – that little window where there’s enough darkness to feature the lights and enough light to feature the car.
“We did the plane landing right over the car as an actual stunt and I think the audience will appreciate the fact that we really did it,” Cohen added.
The dramatic film, conceived and produced by Blue Hive, is part of a full 360 creative campaign.
“The new Mondeo is a game-changing vehicle, so it deserves to be showed off in a spectacular way,” said Karin Onsager-Birch, chief creative officer for Blue Hive Europe. “Rob was the perfect filmmaker to help us bring this action movie to life, making consumers reevaluate the way they think about the Mondeo.”
Ford Dynamic LED headlights combine the daylight-mimicking light clarity of full-LED headlamps with Ford’s Adaptive Front Lighting System, which adjusts the headlight beam angle and intensity to match the driving environment.
The system selects one of seven settings according to vehicle speed, ambient light conditions, steering angle, distance to the vehicle in front, and whether the windscreen wipers are on. The headlights project a longer, straighter beam for visibility further ahead at higher speeds, and spreads out the beam downwards to more intensely illuminate the road immediately ahead in towns. When cornering at lower speeds, the system projects a beam towards the side of the road so cyclists and pedestrians are more visible, at higher cornering speeds the headlights direct light further into the bend.
The all-new Mondeo, which goes on sale later this year, also will be offered with Multi-Contour Seats featuring unique Active Motion massage function from 2015. Voice-controlled connectivity system SYNC 2 enables drivers to find nearby restaurants simply by saying “I’m hungry”.
Active Park Assist featuring Perpendicular Parking will enable drivers to detect and reverse hands-free into spaces parallel to the road and side-to-side with other cars; and Pre-Collision Assist with Pedestrian Detection can detect people in the road ahead – or that could cross the vehicle’s path – and automatically apply the brakes if the driver does not respond to warnings.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 50,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
