Ford Media Center

Ford’s European Sales Continue to Outpace Overall Industry; New Passenger Cars and Commercial Vehicles Spur Growth

  • Ford’s European vehicle sales* up 8.1 percent in October and 7.8 percent year-to-date, outpacing industry growth of 6.5 percent and 6.1 percent, respectively
  • Ford market share in October increased 0.2 percentage points to 7.8 percent; year-to-date market share up 0.1 percentage point to 8.0 percent
  • October marked the fifth consecutive month of Ford volume growth and third successive month of market share growth in Europe
  • Best October passenger car sales since 2011; best commercial vehicle sales since 2007; best total vehicle sales since 2009
  • New or refreshed vehicles accounted for more than half of Ford sales in October
  • Strong early demand for new Focus and Mondeo, which begin reaching customers this year; New Focus ST, S-MAX, C-MAX, Mustang, Edge and more coming next year

COLOGNE, Germany, Nov. 13, 2014 – Ford’s vehicle sales in its 20 traditional European markets increased by 8.1 percent in October, outpacing the overall industry sales growth for the third consecutive month.

Year-to-date, Ford has sold almost one million vehicles – 7.8 percent more than in the same period last year, and the highest January-to-October level since 2011. October marked the fifth consecutive month of Ford volume growth and third successive month of market share growth in Europe. Ford’s market share rose by 0.2 percentage points to 7.8 percent in October, and by 0.1 percentage point to 8.0 percent year-to-date.

“Our new cars – like the EcoSport SUV with its growing sales – and commercial vehicles are helping us gain ground,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Importantly, we are making gains with retail and fleet customers, which support a strong brand and healthy residuals, while minimizing rental and short-term registrations.”

Ford sold 98,100 vehicles in October, including 76,900 passenger cars and 21,200 commercial vehicles. It was the best October for Ford passenger car sales since 2011 and best commercial vehicles sales since 2007.

Ford commercial vehicle sales in October improved 31 percent from the same month last year. Year-to-date CV sales are up 18 percent at 187,000 units. Ford’s CV market share increased by two percentage points to 11.5 percent in October, and is up by a full percentage point to 11.3 percent year-to-date.

Ford sales in the higher value retail and fleet segments accounted for 75 percent of its total vehicle sales in October, and was two percentage points above the industry average. Year-to-date, these retail and fleet comprised 74 percent of total Ford sales, three percentage points better than the industry average.

Customer demand in October was strong across Ford’s passenger car range, led by Fiesta, Kuga and S-MAX, and Ranger. Ford’s Transit commercial vehicle family – which includes Transit, Transit Custom, Transit Connect and Transit Courier – had its highest October since 2007, and the Ranger pickup achieved its best October and October year-to-date sales since the nameplate launched in Europe in 1993.

Ford has seen strong early orders for the new Focus and new Mondeo, both of which begin reaching customers this year. The company will further strengthen and freshen its European lineup next year with the new Focus ST, S-MAX, C-MAX, Grand C-MAX, Mustang, Edge and more.

* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. A detailed list of markets can be found below.

Download Full Sales Release (PDF)

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 50,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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