Ford is highlighting the company’s commitment to innovation through design by announcing with Salone del Mobile the creation of a unique interactive installation in Milan.
“FAVILLA, Every Light a Voice” examines the science of light through an immersive experience that highlights the way light moves, how it is seen by the eye, and how it allows people to discover new shapes. FAVILLA, which literally translates to “spark” in Italian, is curated by Attilio Stocchi, the architect behind previous Salone del Mobile installations “CUOREBOSCO” and “LIBROCIELO”.
“A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum, Ford’s vice president of Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer.”
2015 is the International Year of Light and Light-Based Technologies. The immersive “FAVILLA” installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product experience that will showcase how Ford innovation aims to improve the consumer experience.
Commitment to innovation in design and technology has in recent years led Ford far beyond the world of auto shows. The company has previously displayed lifestyle collections at the world’s leading furniture design expo and this year will show pieces created by Ford’s global design teams.
At Salone del Mobile, Ford also will host a panel on future design trends. The 2015 Ford Trend Report identified “The Give and Take of Privacy” as a trade-off between the information consumers are willing to share and the benefits they receive. Privacy and the role of “space” (cyber, digital, physical) in creating the right environment or experience, will be discussed.
As part of its commitment to innovation, Ford earlier this year, announced Ford Smart Mobility, the company’s plan to foster innovation in the areas of connectivity, mobility, autonomous vehicles, the customer experience and big data.
The company also unveiled the all-new Ford GT, a two-seater coupe that showcases innovation through performance. This all-new supercar is a key inspiration behind an additional Ford exhibition at the show.
“FAVILLA, Every Light a Voice” will open to the public April 14-19 in Piazza San Fedele, Milan.
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
