Car seat covers used in new Ford cars have received a glamorous new lease of life after being recycled for a unique fashion collection.
Emerging designers from Europe and Asia transformed the covers – and other materials and waste from Ford vehicle production – into dresses, jackets and skirts for The Redress Forum: Ford Design Challenge. Held during Hong Kong Fashion Week, the event was organised with sustainable fashion charity Redress to highlight sustainable design in fashion and automotive.
“Sustainability is a key element of Ford design and it is tremendously exciting to see material from our cars given a new lease of life on the catwalk,” said Emily Lai, manager, Colour and Materials Design, Ford Asia Pacific. “Designers have the power to affect environmental waste through their designs and the design process, and can minimise this total impact through the creative use of materials and other innovations. All the creations we have seen are innovative and thought-provoking, and we applaud each participant for rising to the challenge.”
Taking part were the ten finalists of the Ford-sponsored 2014/15 EcoChic Design Award, including rising talents from Denmark, France, Sweden and the United Kingdom. Amandah Andersson, from Sweden, used felt and cloth from Mondeo and Kuga seats to help create the winning ensemble in just three hours.
“Waste-to-landfill is a big issue our planet faces and we at Redress work to raise awareness about how we can reduce this,” said Christina Dean, founder and CEO, Redress. “The Redress Forum: Ford Design Challenge was a great demonstration of how sustainable design thinking is as relevant for fashion as it is for the automotive industry.”
Since 2001, a dedicated team of Ford engineers has worked to incorporate sustainable materials into Ford vehicles, while upholding the company’s strict quality and performance standards. Today, the company uses recycled plastic bottles, shredded cotton, kenaf, wheat straw, soy beans and castor oil to help reduce consumer and industrial waste, decrease depletion of natural resources and lower energy consumption.
The all-new Mondeo and Kuga use a mixture of 50 percent kenaf and 50 per cent plastic in interior door panels, reducing individual component weight by more than 30 per cent.
Ford also is working with Heinz to investigate the use of tomato fibres in developing sustainable, composite materials for use in vehicle manufacturing. The company is a founding member of the Bioplastic Feedstock Alliance, an advocacy group created with the World Wildlife Fund, Heinz, Unilever and other global partners, promoting the responsible development of plant-based plastics.
Sustainable materials are only one piece of Ford’s comprehensive approach to sustainability. Since 2000, Ford has decreased its total water use in vehicle production globally from 64 million cubic meters to 24 million cubic meters.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 187,000 employees and about 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordmotorcompany.com
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
The EcoChic Design Award is a sustainable fashion design competition inspiring emerging fashion designers to create high-fashion with minimal waste. Designers are educated with the theory and techniques to enable them to create sustainable clothing via zero-waste, up-cycling and reconstruction. The competition puts emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to cut waste out of fashion. The inaugural competition was launched in Hong Kong in 2011 and previous cycles include Hong Kong 2012, China 2012 and 2013 cycle, open to eight regions across Asia and Europe. The legacy of the competition is demonstrated by opportunities provided to support the alumni’s continued development and professional success. For more information, please visit www.ecochicdesignaward.com
Redress is an NGO with a mission to promote environmental sustainability in the fashion industry by reducing textile waste, pollution, water and energy consumption. They achieve this via educational sustainable fashion competitions, shows, exhibitions, seminars, research and by a recycled textile clothing standard. They collaborate with a wide range of stakeholders, including multiple fashion designers, textile and garment manufacturers, brands, schools and universities, multilateral organizations, governments, NGOs, financial institutions and media organizations. For more information, please visit www.redress.com.hk
