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Ford’s team of global designers today showcased their innovation and creativity, unveiling a sail boat, guitar and table football at the Salone del Mobile design show, in Milan, Italy. The collection of pieces was inspired by the same philosophy that guided the design of the new Ford GT.
Designers from Ford’s global studios exhibited the guiding principles that drive the interior design philosophy for the Ford GT – clarity of intent, innovation, and connection – applied to a range of non-automotive exhibits.
“We have an incredible amount of talent in our global studios,” said Moray Callum, vice president, Design, Ford Motor Company. “The public rarely sees more than 10 per cent of the work that happens in our studios. This is the perfect opportunity to share some of the creativity within our team while also offering our designers an opportunity to go beyond the everyday work and get exposure to new ideas that will inspire for future Ford designs.”
The guiding principles behind Ford GT interior design include:
The new Ford GT also serves as a technology showcase for top EcoBoost performance, aerodynamics and lightweight carbon fibre construction.
“Over the past few years, we have gained some incredible momentum with our designs,” Callum said. “As we move forward, we need to build on and evolve what we have achieved to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.”
Alongside the sail boat, guitar and football table, Ford displayed more traditional items of furniture. These included a floating lamp, a wi-fi speaker and two interpretations for lounge areas. Each different object applies similar design solutions to form a recognisable portfolio.
Ford also has a presence in town this year. The company has partnered with Salone del Mobile to create an innovative and immersive installation called “FAVILLA, to Every Light a Voice,” an immersive installation curated by architect Attilio Stocchi, which also takes inspiration from the all-new Ford GT.
“FAVILLA, To Every Light a Voice” unfolds inside two large boxes. The first box examines the science of light amid a dazzling, reflective show, much like the interior of a geode. The second box is curated by Ford’s in-house animation studio to offer visitors a disruptive and engaging product experience that showcases how Ford design shapes both form and function and a unique consumer experience.
Ford’s exhibition is now on display at the Ford Design Lounge at Salone del Mobile in the Fiera Milano exhibition hall, Pavilion 13. “FAVILLA, To Every Light a Voice” is open to the public from 11:00-23:00 CET in Piazza San Fedele.
At 14:00 CET today, Ford will host a discussion panel on design trends – exploring the concept of personal space – in the Fiera Milano exhibition hall. The 2015 Ford Trend Report identified “The Give and Take of Privacy” as a trade-off between the information consumers are willing to share and the benefits they receive. The discussion will focus on the importance of understanding and interpreting the boundaries of “personal space” in delivering the best customer experience, both in the physical and the digital space.
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
