- Ford’s total vehicle sales* grew 5.3 percent in July and 9.7 percent in the first seven months
- Ford’s total vehicle market share for the first seven months was 8.0 percent, up 0.1 percentage point
- Mondeo sales rose 70 percent year-over-year in July; sales of EcoSport compact SUV rose 164 percent and Ranger sales were up 37 percent in the same period; year-to-date commercial vehicle sales up 28 percent
- Ford sales in higher value retail and fleet segments accounted for 77 percent of its passenger car sales in July and 72 percent year-to-date, 4 and 2 percentage points above industry average, respectively
- New model momentum continues with new Mustang, S-MAX, C-MAX, Galaxy and Mondeo Vignale rolling out into European dealerships
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COLOGNE, Germany, Aug. 20, 2015 – Ford’s vehicle sales in Europe increased again in July on the back of strong demand for its all-new and freshened models, led by the all-new Mondeo large car, EcoSport compact SUV, and Transit commercial vehicle range.
Ford sold 100,500 vehicles in total in its 20 traditional European markets* last month, and 769,300 vehicles in the first seven months of the year – a year-over-year increase of 5.3 percent and 9.7 percent, respectively.
The company’s total vehicle market share rose by 0.1 percentage points to 8.0 percent year-to-date. Ford remained the No. 2 selling brand in Europe for total vehicle, passenger car and commercial vehicle sales for both periods.
“New products continue to drive our sales growth in 2015,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “As examples, sales of the EcoSport compact SUV continue to grow, up 164 per cent in July over prior year as customer awareness builds, while Mondeo sales are up 70 percent over the same period.”
Ford’s positive momentum in Europe is largely driven by sales in higher value sales channels including the private retail and the fleet segments. The company’s combined sales in the retail and fleet market accounted for 77 percent of its passenger car sales in July and 72 percent in the first seven months, 4 and 2 percentage points better than industry average for both periods.
Vehicle Highlights in July
Ford’s momentum comes on the back of growth across the company’s product range, led by new model introductions.
Nearly 7400 customers in Europe have ordered the all-new Mustang, which went on-sale this summer for the first time it its 50-year history.
Sales of the all-new Mondeo were up 70 percent year-over-year in July and up 60 percent year to date, supported by a strong order bank.
Ford’s SUV range also continued building momentum. Kuga sales in July and year-to-date were the highest since the launch of the first-generation Kuga in 2008. Sales of the EcoSport compact SUV were up 164 per cent in July compared to July last year.
Ford continued to grow its commercial vehicles sales on the back of strong demand for its completely new and expanded Transit range – including Transit, Transit Custom, Transit Connect and Transit Courier. Demand for the Ranger pick-up continued to grow with July and year to date volume being the best since the model’s launch in 1999. Customer orders for Transit Courier and the Tourneo Courier more than doubled in July.
Ford’s total commercial vehicle sales were up 4 percent in July and 28 percent year-to-date. Commercial vehicle market share rose by 1.7 percentage points to 12.3 year-to-date, the best share in almost two decades. July customer orders for Ford commercial vehicles were up 72 percent year on year.
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* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.