- Most people would consider allowing other people to drive their car for a fee, according to a new Ford-commissioned survey of more than 10,000 people from across Europe
- The survey showed that up to 55 per cent would share their car for money, up to 44 per cent their home, up to 31 per cent their mobile phone, and up to 17 per cent their dog
- Ford, which commissioned the survey to better understand attitudes toward the sharing economy, also found that up to 76 per cent would use a ride-share service, up to 73 per cent a parking space service, and up to 72 per cent a car-share service
- Ford is serving the sharing economy with new solutions including FordPass as it expands into both an auto and a mobility company. Will Farrelly, User Experience Innovation, Ford Smart Mobility, will discuss “Future of Mobility Ecosystems” today at OuiShare Fest in Paris
Paris, May 19, 2016 – Once lending someone your car keys was the ultimate symbol of trust. Now, most of us would consider offering our pride and joy for use by someone we don’t know as a car‑share.
This is among the findings of a new European survey commissioned by Ford Motor Company to better understand attitudes to sharing both cars and a whole range of possessions and services that help form the growing sharing economy. *
Of the 10,016 people surveyed across France, Germany, Italy, Spain, and the U.K., up to 55 per cent would share their car for money, compared with up to 44 per cent who would share their home, up to 33 per cent who would share their mobile phone, and up to 17 per cent who would even share their dog.
Most of those surveyed also were willing to drive others (78 per cent), or to transport packages (78 per cent). And the overwhelming majority were interested in using a sharing service to get around. Up to 76 per cent would ride-share, up to 73 per cent would use a parking space service, and up to 72 per cent would car-share.
“From cars to music to holidays, people are more prepared to share possessions and services than ever before. From your smartphone, you can quickly and easily borrow someone else’s designer shoes, use their lawnmower, or even walk their dog,” said Will Farrelly, user experience innovation, Ford Smart Mobility. “When it comes to mobility, sharing – whether through car-sharing, ride-sharing, or transporting packages for others – offers flexibility, a potentially more economical alternative, and also can help reduce congestion.”
The sharing economy generates more than €13 billion in global revenues, and is estimated to generate a potential revenue opportunity worth €293 billion by 2025, with car-sharing predicted to increase by 23 per cent. ** Farrelly will today in Paris join the panel discussion “Future of Mobility Ecosystems” at OuiShare Fest, the world’s largest gathering focused on the sharing economy.
Ford is currently expanding into both an auto and a mobility company; as such the company is aggressively pursuing emerging opportunities through Ford Smart Mobility – its plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.
FordPass, the company’s new customer experience platform, debuts this year in Europe. New partners for FordPass include BP and Mobile City, a leading mobile parking payment company. FordPass also will integrate Ford Carsharing, offered by Ford Germany and run with large, multi-partner car-sharing company Flinkster Carsharing.
Overall, the survey showed that those most likely to share their own car for money are in Spain (up to 61 per cent), compared with Italy (up to 58 per cent), France (up to 56 per cent), U.K. (up to 50 per cent), and Germany (up to 48 per cent). Those most likely to drive passengers for money are in France (up to 87 per cent) compared with Italy (up to 86 per cent), Germany (up to 82 per cent), Spain (up to 80 per cent), and U.K. (up to 58 per cent).
Men and younger people were the most likely to embrace the sharing economy, with up to 61 per cent of men prepared to offer their car for car-share services, compared with 49 per cent of women. For both men and women aged 25-34 the percentage prepared to share their own car increases to 68 per cent.
Ford Carsharing serves small and medium sized cities, as well as large towns. There are 176 Ford Carsharing stations, while the partnership also allows Ford Carsharing customers to use about 3,600 Flinkster vehicles.
In London, Ford has established on-demand pay-as-you-go car-sharing service GoDrive with hubs across the city, each with guaranteed parking. Ford also has partnered with CarAmigo, Belgium’s first peer-to-peer car rental marketplace, and in 2015, Ford Credit ran a six-month pilot that enabled thousands of customers in the U.K. to rent out their cars to other drivers.
In the U.S. Ford is piloting a Dynamic Shuttle service, offering employees on-demand ride sharing around its Dearborn, Michigan, campus. Ford also this year announced for SYNC 3 connectivity technology the MyBoxMan