• Ford’s best May total vehicle sales and passenger car since 2011; and best commercial vehicle sales since 2007*
• Ford sales in May rose 11.5% to 111,700 vehicles in the European 20 traditional markets*, up 10.1% to 125,800 vehicles in Europe 22** and up 9.9% to 128,500 vehicles in its European 50 total markets***
• Sales channels: 73% of Ford passenger car sales in higher value retail and fleet segments – 1 ppt better year-over-year in May, and 4.2 ppts above industry average
• CVs: Ford is Europe’s No. 1 CV brand both in May and for the first five months of 2016; Ford CV sales rose 26% in May; best Ranger sales for the month of May since launch
• SUVs: Best-ever sales for Kuga; EcoSport sales doubled; nearly 3,100 Edge customer orders confirmed
• Performance cars: Combined sales of Fiesta ST, Focus ST, Focus RS and Mustang up 145% in May and 118% year-to-date;
• High series models: Increase in sale of Titanium specification to 41% from 36%; Titanium and other high series models including Mondeo Vignale, Fiesta ST, Focus ST, Fiesta and Focus Red/Black Editions accounted for 57% of Ford passenger car sales in May**

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COLOGNE, Germany, June 15, 2016 – Ford’s total vehicle sales and passenger car sales in May in its European 20 traditional markets* were its best for the month since 2011 while May commercial vehicles sales reached highest levels since 2007.

Ford’s total vehicle sales in its European 22 markets rose 10.1% to 125,800 vehicles in May, with market share down 0.2 percentage point in May at 7.4% and up 1 percentage point year to date at 7.8%.   

Across all of 50 European markets***, Ford vehicles sales increased by 9.9 % to 128,500 vehicles in May. Market share was down 0.2 of a percentage point for the month at 7.4 percent, and flat at 7.7 percent for the first five months of the year.

Ford total vehicle sales in its European 20 traditional markets in May rose 11.5 percent to 111,700 vehicles, with market share down 0.2 of a percentage point at 7.6 percent, and down for year-to-date 0.1ppts at 8.0 percent. 

“Our total sales continue to grow by leveraging the healthiest sales channels, such as private retail, fleet and commercial vehicles, and by expanding our sales of nicer trim levels and performance vehicles across the range,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.

“We already have one of the freshest vehicle line-ups in the industry and are continuing to strengthen our range. Still this year we will bring out the new Kuga mid-size SUV; expand our most premium line with the S-MAX Vignale, Edge Vignale and Kuga Vignale; launch the new Fiesta ST200 hot hatch and all-new KA+ small car; plus offer a freshened Ranger pickup.”

Ford’s sales in higher value sales channels improved in May versus the same month last year, with retail and fleet sales accounting for 73 percent of Ford’s car sales in the month, 1 percentage point up on last year and 4.2 percentage points better than the industry average.

Commercial vehicles:
Ford was Europe’s No.1 commercial vehicle brand in May and in the first five months of the year. Ford commercial vehicle sales in May rose 26 percent and market share rose by 1.3 percentage points to 12.8 percent on increased demand for the expanded Transit range and the Ranger pickup. Ranger sales were up 58 percent, making May 2016 the best May sales result ever for the pickup since its launch in, 1998 and making it the best-selling pick-up in Europe for the month. In total, Ford sold 25,800 commercial vehicles in May in its European 20 traditional markets.

SUVs:
Kuga had its best-ever May sales with sales of 10,800 – a 45 percent increase on May 2015. EcoSport sales in the month stood at 5,200, doubling sales compared with the same month last year. To date, about 3,100 European customers have ordered a Ford Edge prior to the SUV arriving at their local Ford dealerships.

Performance cars:
Combined sales of Ford’s performance line-up – the Fiesta ST, Focus ST, Focus ST diesel, Focus RS and Mustang – rose 145 percent in May and 118 percent year-to-date. Focus RS customer order take now stands at 7,600 since last September, while 18,700 orders for Mustang have been placed since the third quarter of 2015.

High Specification model sales:
Sales of higher specification Ford models continued to increase in May. Titanium specification models’ sales rose 5 percentage points in Ford’s European 22 traditional markets**, to 41 percent from  36 percent. Ford’s high series models – the Titanium models plus other high series models including  Mondeo Vignale, Fiesta ST, Focus ST petrol and diesel, and Fiesta and Focus Red/Black Editions – accounted for 57 percent of Ford’s passenger car sales, up by 2 percentage points from May 2015. The latest additions of high specification sporty models, the Fiesta ST-Line and the Focus ST-Line are now available to order for the first time, with further two ST-Line models to follow before the end of the year
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* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies.  The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.
** Ford of Europe’s 20 main markets plus Russia and Turkey.
*** The 50 markets include the traditional 20 markets (see above), plus Turkey, Russia, as well as Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

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