Ford Media Center

Ford to Reveal New Ford Fiesta at ‘Go Further’ Event on Nov. 29 in Cologne

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  • Ford president and CEO Mark Fields and Ford of Europe executive vice president and president Jim Farley to unveil new Ford Fiesta at a special “Go Further” event
  • Ford also will announce Ford Smart Mobility, fuel-saving technology and commercial vehicle news at the event on Nov. 29, in Cologne, Germany
  • Go Further available to watch live or through replay from 20:00 CET, Nov. 29, in six languages. Media assets to be available at


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COLOGNE, Germany, Nov. 16, 2016 – Ford Motor Company president and chief executive officer Mark Fields and Ford of Europe executive vice president and president Jim Farley will unveil the new Ford Fiesta at a special “Go Further” event on Nov. 29 in Cologne, Germany.

Ford also will announce details on its Smart Mobility strategy, fuel-saving technology news, and reveal new commercial vehicles to an audience of 2,500 dealers, employees and media at the company’s W‑Halle inside the Cologne Niehl manufacturing facility – home to the new Fiesta.

“The new Fiesta will be our best expression of Ford – lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years,” Farley said.

Fields and Farley will be joined on stage at the event by members of the Ford teams from around Europe who have helped to transform the Company.

The experience will start at 20:00 CET on the Nov. 29, and will be available to watch live or through replay in English, French,* German,* Italian,* Spanish* and Turkish.* News releases, photos, video and media assets will be available at


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*Simultaneous translation

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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