• Ford sales volume up 6.0% at 1,144,200 October year-to-date in its 20 traditional European markets*; sales volume in October down 1.2% at 99,900
• Ford year-to-date market share marginally down by 0.1 ppt at 8.0% in the European 20, and flat at 7.7% in October
• Sales channels: 74.9% of Ford passenger car sales were in higher value retail and fleet segments in the first ten months, and 78.6% in October – 5.0 ppts and 6.3 ppts above industry average respectively
• CVs: Ford remains Europe’s No. 1 CV brand year-to-date and in October; Ford CV sales up 17.2% in the first ten months and up 5% in October; best Ford Ranger pickup sales for October and year-to-date since launch
• SUVs: Best-ever year-to-date sales for Ford Kuga; Ford EcoSport sales up nearly 60% in the first ten months;  overall SUV sales up by 38% year to date and 12.0% in October
• Performance cars: Combined sales of Fiesta ST, Focus ST, Focus RS and Mustang up 73% year-to-date, and up 17% in October
• High series models: Sales of Ford Titanium and other high series models including Mondeo Vignale, Fiesta ST, Focus ST, Fiesta and Focus Red/Black Editions accounted for nearly 60% of all Ford passenger car sales in the first ten months of 2016, up 1.4 ppts vs same period year ago

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COLOGNE, Germany, Nov 18, 2016 – Growing demand for Ford’s performance cars and SUV vehicles 
as well as continued strong sales of commercial vehicles drove Ford of Europe’s  total vehicle sales year-to-date up 6.0 percent at 1,144,200 in its 20 traditional European markets. Ford’s October sales in the same markets accounted for 99,900 vehicles, down 1.2 percent compared with the same period last year.

Ford market share in the first ten months was marginally down 0.1 percentage point at 8 percent, while market share for October was flat at 7.7 percent in the Europe 20 markets.

Across all of Ford’s 50 markets** in Europe, sales volume was up 4.8 percent at 1,289,700 year-to-date, and flat at 116,100 vehicles in October. Ford market share in these markets was flat in the first ten months at 7.7 percent, and flat at 7.5 percent in October.

Commercial Vehicles:
Ford was Europe’s No. 1 commercial vehicle brand yet again in October and remained the market leader year-to-date in its European 20 markets, with sales rising by 17.2 percent and with 272,020 vehicles sold in the first ten months. Commercial vehicle sales in October were up 5 percent at 24,885 units sold. Market share grew 0.8 percentage points to 12.7 percent in October, and 0.6 percentage points to 13.3 percent year-to-date. 

The Ranger enjoyed its best year-to-date and October sales since launch, and remains Europe’s No.1 top-selling pickup as of end of September, according to most recent industry data. So far this year, 31,429 Rangers have been sold, and year-to-date September share of its segment is 26.4 percent.

Sports Utility Vehicles (SUVs):
Ford sold 159,560 SUVs in the first ten months of 2016 – a 38 percent improvement on the same period last year. EcoSport compact SUV sales were up nearly 60 per cent in the first ten months with more than 49,200 sold.

Ford Kuga medium SUV sales year-to-date were up 24 percent with 104,100 units sold, making it the best year-to-date Kuga sales since launch.  

Performance cars:
Combined sales of Ford’s performance line-up – Fiesta ST, Focus ST, Focus ST diesel, Focus RS and Mustang – were up 73 percent in the first ten months at 37,907 units sold. In October, performance model sales were up 17 percent at 2,927 vehicles.

High Specification model sales:
Sales of higher specification Ford models continue to be strong in the first ten months of the year. Ford’s high series models – Titanium specification models, Mondeo Vignale, Fiesta ST, Focus ST petrol and diesel, and Fiesta and Focus Red/Black Editions – accounted for nearly 60 percent of the sales year-to-date, up 1.4 percentage points. Titanium models alone accounted for 39 percent of car sales year-to-date, up 2.1 percentage points versus same period last year.

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* Ford of Europe reports its sales for the European traditional markets where it is represented through National Sales Companies. They are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
** The 50 markets include the traditional 20 markets (see above), plus Turkey, Russia, as well as Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan