- The next-generation Fiesta – the world’s most technologically-advanced small car – will be revealed in Germany tomorrow night, Tuesday, Nov. 29
- Nearly 18 million Fiestas sold worldwide since the first version was launched in 1976
- Fiesta has been Europe’s top-selling small car for the past four successive years, and the No.2 best-selling car overall in six of the last seven years
- The next-generation Ford Fiesta will be unveiled at Ford Go Further in Cologne – more than 4,000 Ford employees, Ford dealers, international journalists, social media influencers and You Tubers, fans and dignitaries attending
- Livestream available from 20:00 CET at gofurther.fordpresskits.com
COLOGNE, Germany, Nov. 28, 2016 – The next-generation Ford Fiesta – the world’s most technologically-advanced small car – will be unveiled tomorrow night, Tuesday, Nov. 29, at Ford’s European home in Cologne, Germany.
The Fiesta is one of the most iconic nameplates in the global auto industry with nearly 18 million sold worldwide since the car was first launched 40 years ago in 1976. Fiesta also has been Europe’s top-selling small car for the past four successive years and the No.2 best-selling car overall in six of the last seven years.
“As the small car segment continues to diversify, our next-generation Fiesta will deliver an option for every driver – from downsizing customers who want big-car quality in a small car package, to growing numbers of crossover consumers – reinforcing our product diversity and growth potential in the important B-segment of the European market,” said Jim Farley, executive vice president and president, Ford of Europe.
The next-generation Fiesta – the eighth generation of the car – is single-sourced for European customers from Ford’s Cologne Assembly Plant, the current home of Ford Fiesta production.
The decision to build the car in Cologne was part of an innovative agreement signed in 2015 between Ford and the German Works Council which involves more flexible work rules.
The agreement included moving to a two-shift pattern and other efficiency measures which – together with the Cologne plant’s skilled workforce, productivity and high quality – will ensure next-generation Fiesta production will be globally competitive. The agreement is expected to yield at least $400 million in total savings from 2017 to 2021.
The next-generation Fiesta will be launched at the Ford Go Further event in Cologne to an audience of more than 4,000 Ford employees, Ford dealers, international journalists, social media influencers and You Tubers, fans and dignitaries.
Ford Go Further also is being livestreamed tomorrow from 20:00 CET at: gofurther.fordpresskits.com