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Tinder Users ‘Swipe Right’ for Blind Dates in a Mustang

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Tinder Users ‘Swipe Right’ for Blind Dates in a Mustang

  • Ford Mustang blind date engages more than 1.5 million people on Tinder app
  • Special profile page promised those taking part “date you’ve been waiting for”
  • Watch five lucky couples get to know each other through questions about “belfies” and tattoos

London, Jan. 5, 2017 – Cupid had his work cut out as five lucky couples enjoyed blind dates in a Mustang – after more than 1.5 million users interacted with the car on the Tinder app.

The couples were matched up after swiping right on a profile that said: “It’s the date you’ve been waiting for – Ford Mustang wants to take you on a blind date like no other”. They then hit the road in London for a date that ended up at a retro drive-in movie for two. Getting to know each other on the way, couples were quizzed by TV comedy star Jarred Christmas on everything from “belfies” to secret tattoos to help break the ice.

Did they find true love?  Watch the video to find out: https://www.youtube.com/watch?v=55uCGbEDbT8

“It’s got to be a good start to show up for a date in a Ford Mustang. It’s an iconic car with a built‑in ability to turn heads” said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company.

“The Mustang forever changed the way that people think about American sports cars. Tinder has changed the way that people meet. It made sense for us to work together and spark some new connections,” said Derek Callow, vice president international, Tinder.

About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

 

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

About the Ford Mustang
The new Ford Mustang is available as a convertible or a fastback, and with a 5.0-litre V8 or 2.3litre EcoBoost engine. Almost 23,000 cars have been sold and ordered in Europe, since the model was launched here in 2015.

 

About Tinder
Launched in 2012, Tinder is the world’s leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 110 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than 20 billion matches made to date.

 

Contact

Finn Thomasen
Ford of Europe
+44 1268 401908  
fthomas3@ford.com

 

Agnes Gomes-Koizumi
Director of International Communications
Tinder
agnes@tinder.com

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