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Scared of the Dark? You’re Not Alone. Fear Handed Down From Our Cavemen .....

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Scared of the Dark? You’re Not Alone. Fear Handed...

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Scared of the Dark? You’re Not Alone. Fear Handed Down From Our Cavemen Ancestors Causes Stress on the Road

  • Night fears rooted in our pre-historic past cause stress behind the wheel
  • New poll shows most people worry about night blindness, many fear hitting pedestrians
  • Ford introduces tech that can automatically brake for pedestrians at night
  • System scans road ahead – and pavement for people who might step into road
  • After dark, traffic accidents with pedestrians can be almost twice as likely to lead to a fatality

It’s not just children who are afraid of the dark. Whether preferring to sleep with a light on – or worrying about driving at night – grown-ups get scared too. *

Some experts believe fear of the dark, or nyctophobia, can be traced back to our cave-dwelling ancestors, who were more at risk of being attacked by predators in the dark. ** Today it affects us behind the wheel.

Worries over night blindness, and fear of hitting someone – or something – top a new poll of night-time driving fears, commissioned by Ford. *** And for the latter at least, there is now a solution that goes beyond simply eating more carrots. The company is for the first time introducing new technology that is designed to detect pedestrians at night and then automatically apply the brakes if the driver does not respond to initial warnings.

“We know some drivers find hitting the road at night a stressful experience. Especially driving in towns and cities, pedestrians – sometimes distracted by mobiles – can without warning step into the road, leaving even alert drivers very little time to avoid an accident,” said Gregor Allexi, active safety engineer, Ford of Europe. “Day and night, Pedestrian Detection is designed to help identify people already in – or about to step into – the road ahead.”

Of thousands of drivers surveyed across Europe, 81 per cent admit to being scared on the roads at night, rising to 87 per cent for women. More than half say poor night vision is a source of stress, and more than a third worry they might be involved in an accident. Fears that they may hit a pedestrian were highlighted by one in five drivers surveyed.

In 2014, across Europe, more than 1 in 5 road fatalities were pedestrians, almost half of whom died following accidents that occurred after dark. ***** For the improved Pedestrian Detection technology, now able to work at night for the first time, the development team worked at night, sending life-sized dummies into the path of vehicles on closed tracks, and testing the system on public roads in busy cities including Paris and Amsterdam

How it works
Pedestrian Detection processes information from a radar located in the bumper, and a windshield‑mounted camera; while a database of “pedestrian shapes” enables the system to distinguish people from objects such as trees and road signs. The camera delivers more than 30 snapshots every second – faster than a cinema projector. The video live-feed and wide viewing angle enables the system to pick out pedestrians, even in low-light conditions, illuminated only by the headlights.

If the system detects an imminent collision with a pedestrian, it first provides audible and visual warnings to the driver. Should the driver not respond, the system automatically applies the brakes. Later this year, the more advanced Pedestrian Detection technology will be introduced on the next generation Fiesta – currently on show at the Geneva Motor Show.

With the advent of self-driving cars, of course, travelling at night will become easier. Last year a Ford Fusion Hybrid autonomous research vehicle with no headlights drove in pitch black at the company’s Ford Arizona Proving Ground, as part of the company’s journey to delivering fully autonomous vehicles to customers around the globe.

Driving at night hacks:
Here are a few ways to make driving at night easier:

  • Ensure windows and mirrors are clean and free of ice and condensation
  • Clean all exterior lights and check they work, keep spare bulbs in the car
  • On unlit roads, put headlights on full beam and dip them on seeing oncoming vehicles
  • Don’t drive tired or for more than two hours without a break
  • Schedule regular optician appointments to check your vision

# # #

* https://www.time4sleep.co.uk/blog/are-you-scared-of-the-dark/

** http://www.glamour.com/story/its-not-just-you-lots-of-adults-are-afraid-of-the-dark

*** Poll conducted by Opinion Matters from a sample of 5,030 drivers in Germany, France, Italy, Spain and the U.K.

***** European Road Safety Observatory. Traffic Safety Basic Facts 2016

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

 

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 52,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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Emmanuel Lubrani

Manager Content Factory & Blended Team, FoE

+44 7500 224277
elubrani@ford.com

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