The all-new Ford Fiesta has been awarded the maximum 5-star safety rating by independent crash test authority Euro NCAP.
Fiesta – the most technologically-advanced small car on sale in Europe – delivers sophisticated features designed to help prevent or mitigate the impact of an accident for occupants and pedestrians, including an enhanced version of Ford’s Pre-Collision Assist with Pedestrian Detection that for the first time can help prevent collisions in the dark.
Euro NCAP awarded high scores to Fiesta for both adult (87 per cent) and child (84 per cent) occupant protection. Fiesta achieved a maximum score in tests designed to replicate a car-to-car side impact, and also scored highly in frontal and side-pole tests – offering a high level of protection for all occupants and good whiplash performance.
Driver assistance technologies including Adjustable Speed Limiter and Lane Keeping Aid were highlighted and positively commended by Euro NCAP; as were seatbelt pre-tensioners and load limiters – offered for the first time for rear-seat in addition to front-seat occupants; and front-seat airbag coverage for side head, chest and pelvis.
“The latest Euro NCAP safety standards are more stringent than ever, with new emphasis placed on technologies that can help drivers avoid accidents,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “Fiesta can now help steer drifting drivers back into lane, and can monitor the road ahead up to the length of a football pitch – helping drivers detect and avoid hazards for safer journeys.”
The all-new Fiesta body features 36 per cent more boron steel for greater strength in key areas, including the upper section of the central side-pillar, which uses a new T-section configuration to more effectively transfer side impact energy into the roof.
Redesigned door cross sections further protect occupants against side impact intrusion, and both three- and five-door models now contain pressure sensors in the doors that enable restraint systems to be activated several milliseconds sooner. For the driver, a mechanically-activated locking tongue helps prevent slippage of the seatbelt during an accident.
The all-new Fiesta is also the first Ford in Europe to benefit from computer simulation crash tests of a complete vehicle using advanced new Finite Element Analysis. The technology accurately predicts how safety features from airbags to body structure will react to real-world forces to protect passengers in the event of an accident, enabling more efficient and effective optimisation of safety systems.
Further advanced driver assistance technologies – supported by two cameras, three radars and 12 ultrasonic sensors, which in combination monitor 360 degrees around the vehicle and scan the road ahead up to a distance of 130 metres – include Active Park Assist with Perpendicular Parking, Adaptive Cruise Control, Auto High Beam, Blind Spot Information System, Cross Traffic Alert, Distance Indication, Driver Alert, Forward Collision Warning, Lane Keeping Alert and Traffic Sign Recognition.
Ford offers 11 models with a 5-star safety rating from Euro NCAP: B-MAX, Edge, Fiesta, Focus, Galaxy, Kuga, Mondeo, Ranger, S-MAX, Tourneo Courier, and Transit and Tourneo Custom.
The all-new Fiesta is now on sale across Europe with a comprehensive line-up including the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale, and Fiesta Trend.
The Fiesta Active crossover – the first in a new line-up of Active vehicles to be rolled out across the Ford range in years to come – and the all-new 200 PS Fiesta ST will also go on sale next year.
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Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford
Motor Credit Company, please visit www.corporate.ford.com.
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 52,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and eight unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
