Ford Media Center

Ford to Debut New Performance Vehicle at Gamescom – Ultra-Real 4D Simulators to Showcase High-Powered Line-up

  • Ford to reveal a new performance vehicle for drivers and gamers at Gamescom

  • Visitors to the Ford stand can test their skills on a purpose-built 4D racing simulator

  • Gamescom, held Aug. 21-25, is Europe’s largest computer and video gaming event

COLOGNE, Germany, Aug. 10, 2018 – Get ready for the real and virtual worlds to collide at Gamescom, where Ford will reveal a new performance vehicle – both for drivers and gamers.

The first ever vehicle launched at Europe’s largest gaming event, held 21-25 August, in Cologne, Germany, promises to bring the fun back to on- and off-road driving. It will also be added to a forthcoming racing video game, enabling gamers to push the vehicle to its limits on virtual racetracks.

At the Ford stand in Hall 8, visitors can test their driving skills on eight racing pods and a special 4D racing simulator, built specifically for the event, which offers the nearest-to-real experience imaginable for driving a performance vehicle.

During the event, each day’s lap record holder on the 4D simulator will win a trip to the U.K. to spend a day with the M-Sport Ford World Rally Team.

With more than 355,000 visitors and 919 exhibitors, Gamescom serves as the central platform for the European computer and video game industry. In previous years, Ford wrapped a Focus RS in special Forza livery, set a new GUINNESS WORLD RECORDS™ title for the “longest video marathon on a racing game” racing the virtual Ford GT around Le Mans for 48 hours, and offered gamers the chance to win a real-life Focus RS track-driving experience with tuition from Ford racer, Harry Tincknell.

Cologne has been the headquarters of Ford in Germany since 1930 and the home of Ford of Europe since 1998, with the company employing more than 18,000 people in the area. Nearly nine million Fiestas have rolled off the production line in Cologne since 1979.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

 

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 54,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and eight unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

 

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