COLOGNE, Germany, Nov. 6, 2018 – Ford today named Steve Hood to the newly established position of director, Electrified Vehicles, Ford of Europe, with responsibility for developing strategy, new business models and plans for electrified vehicles and services.
The creation of this role supports Ford of Europe’s fundamental redesign, which will include growing the top and bottom line of its leading commercial vehicle business, and focus the company’s capital and resources on products, segments and services that can create winning positions and support long-term profitability.
“Having a dedicated electrified vehicle leader in Europe is critical as we redesign our business for the future and we welcome Steve back to the team,” said Steven Armstrong, group vice president and president, Europe, Middle East and Africa, Ford Motor Company. “As the electrified vehicle market accelerates, Steve will work closely with our global Team Edison to deliver a winning vehicle portfolio at greater scale and specific for our European customers.”
Globally, Ford is investing $11 billion in electrified vehicles by 2022, including plug-in hybrids and full battery electric vehicles. In Europe, production starts shortly on the Mondeo Hybrid Wagon which will complement the existing Mondeo Hybrid four-door. In 2019, Ford of Europe will start to introduce 48 Volt mild hybrid vehicles, plus the production version of the PHEV Transit Custom. In 2020, Ford will introduce a fully electric SUV with an expected range of at least 300 miles/480km, plus two other electrified vehicles.
Effective immediately, Hood will report to Armstrong and Ted Cannis, global director, Electrified Vehicles. He will lead an integrated and cross-functional electrified vehicle team that will continue to be built over the weeks ahead.
Previously, Hood served as vice president, Marketing, Sales & Service, Changan Ford, since June 2017.
Since joining Ford in 1985, he has worked in a variety of roles, including vice president, Sales, Ford Asia Pacific, from September 2016 to June 2017, and chairman and CEO of Ford of Britain’s wholly owned dealer group, TrustFord, from 2015 to 2017.
Hood served in Ford of Europe from 2011 to 2014, as director of Retail Strategy and later as director of Sales Operations, responsible for developing dealer network strategies in Europe and developing the retail experience for Ford customers.
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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and eight unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
