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Want to Cut Fuel Bills? Ford Smart Driving Coach Sees Around Corners to Show When to Give Your Brakes a Break

  • Ford EcoGuide helps drivers to save fuel by showing when to slow down and change gears based on situations ahead and even out of sight, such as junctions, speed limits and hills
  • For saving fuel, avoiding unnecessary braking can be as important as avoiding unnecessary acceleration. Changing driving habits can cut fuel bills by as much as 12 per cent
  • Commercial vehicle-first EcoGuide technology, which integrates with onboard sat-nav, will first be introduced to new Ford Transit and later further models

COLOGNE, Germany, March 22, 2019 – Many drivers know that they can save on fuel by laying off the accelerator pedal. Now, Ford is introducing commercial vehicle-first technology that helps drivers economise further by letting them know when to slow down in good time to avoid hard braking, based on what lies ahead, and even out of sight.

Ford’s EcoGuide technology uses the vehicle sat-nav to anticipate future driving situations that help inform the most fuel-efficient way to drive. It analyses driving behaviour and offers feedback via the instrument cluster to help achieve the optimum efficiency for the road conditions ahead.

“Everyone has experienced occasions when we have to brake suddenly if a bend is tighter than expected, only to speed up again afterwards. EcoGuide will help avoid this, saving drivers fuel, time and stress,” said Michael McDonagh, Transit global chief programme engineer, Ford of Europe.

Ford will first introduce EcoGuide to new Transit, Transit Custom van and Tourneo Custom people mover from mid-2019.

“Driving smoothly and assessing the road ahead as much as possible to avoid unnecessary braking and acceleration can improve your fuel consumption by as much as 12 per cent,” said Rebecca Ashton, Head of Policy and Research for U.K. road safety organisation IAM RoadSmart, which runs eco-driving training courses approved by the Energy Saving Trust.

Changing habits to boost efficiency

EcoGuide helps customers drive more smoothly by using information from Ford satellite navigation and giving them advance notice of road junctions, slopes and bends, or upcoming speed limits.

Based on this information, the system prompts the driver to decelerate, while the vehicle’s gear shift indicator advises the ideal gear, using icons in the instrument cluster, to avoid unnecessary braking or acceleration.

In addition, EcoGuide can provide drivers with feedback on their driving efficiency via a “halo” around the digital speed read-out, based on analysis of acceleration, braking, cruising and gearshift patterns. The halo expands as the driver adopts more efficient driving habits, and a report can be viewed at the end of each trip.

The new Transit delivers increased load‑carrying capability and upgraded powertrains that improve fuel efficiency by up to 7 per cent. The new Transit also offers a segment-first new diesel EcoBlue Hybrid powertrain option that delivers an additional fuel efficiency improvement of around 3 per cent compared with the standard diesel model (up to 8 per cent in stop-start urban applications).

The new Transit is also connected as never before, offering operators the benefits of the FordPass Connect on-board modem technology which will help fleet professionals to improve vehicle utilisation and optimise running costs. The current Transit model has helped to establish the Transit nameplate as the segment leader in Europe and North America. Sales growth for the Transit family in Europe continued during 2018, with best-ever sales of 292,500 for the full year.*

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* Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit  


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and eight unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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