Ford Media Center

Moon Walks, Woodstock and the Ford Capri; Celebrating the 50th Anniversary of an Iconic Sports Car

It was the year man walked on the moon for the first time, the legendary Woodstock festival took place and the very first Boeing 747s reached for the skies. In that same year, half a century ago, Ford’s Capri hit Europe’s roads for the first time.

When it launched in 1969, it was billed as “the car you always promised yourself” and more than 1.8 million people would make good on that promise. The demand saw Ford’s Cologne plant in Germany produce Capris for the next 17 years, through three generations, until 1986. Since then countless drivers have continued to own, drive and enjoy one of Europe’s most recognisable sports cars.  

A new video to mark the model’s 50th birthday takes a rare RS2600 Capri on a nostalgic trip; from its birthplace to the forests of the nearby Eifel mountains – where extensive testing occurred before launch – and then onto the racetracks of Spa, in Belgium and Zandvoort, in the Netherlands, where Capris celebrated famous victories.

“The Capri was the car that allowed the man on the street to live the everyday dream,” said Steve Sutcliffe, the journalist who took the classic Ford on a trip down memory lane. “It made you feel good about yourself when behind the wheel, and it still does today. Ultimately, it was about the pure enjoyment of driving something just a little bit different.”

The featured Capri, from Ford’s own heritage collection is equipped with a V6 engine and travelled more than 700 kilometres in six days of filming, including a few laps around the Zandvoort circuit. The 47-year old example left a lasting impression.  

“I’m falling in love with this car, completely falling in love with it,” said Sutcliffe, suggesting that the Capri might still be a car you should be promising yourself today.

# # #

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 51,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 65,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (17 wholly owned or consolidated joint venture facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

CO2 Emission