Ford Media Center

Ford to Reveal Exciting Esports News at Gamescom, Company to Step Up Its Involvement in Gaming

COLOGNE, Germany, Aug. 14, 2019 – Ford will at Gamescom next week announce significant news regarding the company’s entry into esports – the phenomenon that is followed online and at the world’s biggest arenas by millions of people around the globe.

Gamescom takes place in Cologne, Germany, from Aug. 20, 2019 until Aug. 24, 2019. Located in Hall 8, the Ford stand will offer attendees the opportunity to enjoy a range of gaming experiences, from immersive 4D thrills to arcade-style action – and find out more about the news the company is keeping under wraps until next week.

Ford is now a regular fixture at the show that each year attracts hundreds of thousands of visitors from more than 100 countries worldwide. In 2018, the company became the first auto manufacturer to reveal a vehicle – the Ford Ranger Raptor, the performance version of Europe’s best-selling pickup – at Europe's leading trade fair for digital games culture. In 2017, gamers who recorded the fastest virtual laps on the Ford stand qualified for real-life “hot laps” in a Ford Focus RS around the famous Spa-Francorchamps circuit, Belgium.

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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 51,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 65,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (17 wholly owned or consolidated joint venture facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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