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Ford Starts Production of Puma Crossover – 1 of 8 Electrified Vehicles Coming to Market in Europe This Year

  • First new Ford Pumas roll off the production line at Ford’s Craiova manufacturing facility
  • 48-volt mild-hybrid Ford Puma is the first hybrid vehicle ever produced in Romania; follows approximately €200 million manufacturing investment by Ford
  • Innovative Puma with class-leading uncompromised load space and comfort features is one of eight new electrified models to be introduced in Europe by Ford this year


COLOGNE, Germany, Oct. 8, 2019 – Volume production of the innovative and electrified new Ford Puma is now underway at Ford’s state-of-the-art manufacturing facility in Craiova, Romania.

Offered with advanced Ford EcoBoost Hybrid 48-volt electrified powertrain technology, Ford’s new SUV-inspired compact crossover is the first hybrid vehicle to be manufactured in Romania.

Ford has employed an additional 1,700 staff and invested approximately €200 million at its Craiova facility to support production of the model that combines mild-hybrid fuel efficiency, * best-in-class uncompromised load space and seductive style – taking Ford’s total investment in Craiova to almost €1.5 billion since 2008.

The new Ford Puma is among eight electrified vehicles that Ford is bringing to market in Europe this year. Earlier this year, Ford announced that every new Ford passenger vehicle nameplate will include an electrified option – either a mild-hybrid, full-hybrid, plug-in hybrid or all-electric – delivering one of the most comprehensive line-ups of electrified options for European customers. The company expects electrified powertrains to account for more than half of the company’s passenger vehicle sales by the end of 2022.

“New Puma represents the next chapter in Ford’s human centric design philosophy that is elevating the quality, technology-rich and fun-to-drive DNA of the Ford brand in Europe,” said Stuart Rowley, president, Ford of Europe. “I have no doubt that Puma will be a huge success across Europe.”

Alongside sophisticated mild-hybrid powertrain technology, the charismatic new Ford Puma offers head-turning SUV proportions; versatile 456-litre maximum load space including the innovative Ford MegaBox; confidence-inspiring technologies including Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring; and premium comfort features including segment-first lumbar massage seats.

Distinctive variants include the sporty, Ford Performance-inspired Puma ST-Line and the high specification Puma Titanium X – unveiled at the for the first time last month at the Frankfurt Motor Show, Germany.

Available to order across Europe now, the new Ford Puma joins Ford’s expanding line-up of SUV and SUV-inspired crossover models in Europe. Ford Romania employs approximately 6,000 people, producing the new Ford Puma alongside the Ford EcoSport and Ford’s 11-time International Engine and Powertrain of the Year award-winning 1.0-litre EcoBoost petrol engine.

With the production start of the new Puma, the Craiova facility now manufactures two vehicle lines in parallel for the first time, delivering compact SUV and crossover models for Europe’s fastest growing segment, according to JATO Dynamics.**


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  • Ford EcoSport CO2 emissions from 110-111 g/km, fuel efficiency from 4.2 l/100 km
  • Ford Puma EcoBoost Hybrid CO2 emissions from 99 g/km, fuel efficiency from 4.3 l/100 km


*The declared fuel/energy consumptions, CO2 emissions and electric range are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel efficiency of a car, driving behaviour as well as other non-technical factors play a role in determining a car's fuel/energy consumption, CO2 emissions and electric range. CO2 is the main greenhouse gas responsible for global warming.


Since 1 September 2017, certain new vehicles are being type-approved using the World Harmonised Light Vehicle Test Procedure (WLTP) according to (EU) 2017/1151 as last amended, which is a new, more realistic test procedure for measuring fuel consumption and CO2 emissions. Since 1 September 2018 the WLTP has begun replacing the New European Drive Cycle (NEDC), which is the outgoing test procedure. During NEDC Phase-out, WLTP fuel consumption and CO2 emissions are being correlated back to NEDC. There will be some variance to the previous fuel economy and emissions as some elements of the tests have altered i.e., the same car might have different fuel consumption and CO2 emissions.


**JATO Dynamics results are based on information provided by JATO Consult, the company's bespoke consulting service.  Figures are based on 27 European countries. For more information, please visit

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 194,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 50,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 64,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 20 manufacturing facilities (13 wholly owned facilities and seven unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

CO2 Emission