Ford Media Center

Emoji Jacket Helps People to ‘Share The Road’

Ford’s prototype Emoji Jacket is designed to improve understanding between cyclists and drivers

It has never been easier to get on your bike – with governments eager to promote cleaner air for cities, bike-sharing now commonplace and millions of people across Europe choosing to ride into work or cycle for sport and pleasure.

But communication between drivers and cyclists can be difficult with riders having to remove their hands from the handlebars to indicate changes in direction or to express thanks. Each year, according to the EU Commission’s Traffic Safety Basic Facts, around 2,000 cyclists are killed on Europe’s roads.

Now – as part of its ‘Share The Road’ campaign – Ford has commissioned a prototype Emoji Jacket. This one-of-a-kind creation, which is not available to buy, is designed to show how tensions could be eased by enabling riders to more easily and more clearly show drivers what their intentions are – and how they are feeling.

The Emoji Jacket

Since first being created more than 20 years ago, emojis have been described as the first language born of the digital world and according to the first “Emoji Trend Report” most people feel more comfortable expressing their emotions through emojis than a phone call.

The jacket features an LED mesh panel that can display:

·        One of three emojis   🙂 😐 🙁

·        Arrows ⬅️ ➡️

·        Hazard signal ⚠️

The cyclist activates each emoji, indicators and the hazard sign using a wireless remote mounted on the bicycle’s handlebars.


“We are now living – and driving – in a world where communication is crucial. But all too often between drivers and cyclists this just comes down to the beeping of a horn or a rude gesture. Cyclists usually have to take a hand off the handlebars to communicate. The Emoji Jacket uses a universally understood means of communication to show one way in which tensions could be eased – and we all learn to ‘Share The Road’.” Emmanuel Lubrani, ‘Share The Road’, Ford of Europe

“Emojis have become a fundamental part of how we use language. Whether used to convey facial expressions, humour, or sarcasm, they have become integral to our ability to express ourselves and quickly. This jacket created in partnership with Ford ‘Share the Road’ allows riders to express their feelings and creates an important emotional link between them and other road users.” Dr. Neil Cohn PhD, assistant professor, Department of Communication and Cognition at Tilburg University, The Netherlands 

Share The Road

Ford’s ‘Share The Road’ campaign seeks to foster harmony between road users and underlines the company’s belief that enabling more people to cycle safely, especially for short journeys, benefits everyone.

The company has produced an award-winning virtual reality experience so that drivers and cyclists can better understand the challenges of each other’s journeys. ‘WheelSwap’ enables motorists and cyclists to see how inconsiderate driving and riding can be at the least hair-raising –and potentially fatal – for their fellow road users. Initial studies show that after undergoing the experience, nearly all participants said they would change their behaviour.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services.  Ford employs approximately 190,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 46,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 61,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 19 manufacturing facilities (12 wholly owned facilities and seven unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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