- Ford is working with CARUSO and HIGH MOBILITY to provide third-party businesses access to vehicle‑generated data – with driver consent – to create innovative new services
- Owners could benefit from individually tailored products and services such as usage‑based insurance, predictive vehicle maintenance and smart roadside recovery
- Vehicle owners remain in charge of their data, with the ability to control with whom and for which purposes their vehicle data is shared
COLOGNE, Germany, Nov. 11, 2020 – Ford has announced two new connected vehicle agreements that will enable vehicle owners to potentially benefit from a wide range of personalised third‑party products and services.
Ford believes that the move to share vehicle data using an open platform can drive new business opportunities that offer tailored services including usage-based insurance, predictive maintenance and smart roadside recovery.
The collaboration with connected vehicle data marketplaces CARUSO and HIGH MOBILITY will enable third-party service providers to access Ford vehicle data safely and securely. 1 The agreement ensures strict compliance with EU data protection regulations, and Ford owners maintain full control over their data.
“As a leader in connected mobility, Ford has long supported the vision of how vehicle data can drive new products and services for its customers,” said Mark Harvey, director, Enterprise Connectivity, Ford of Europe. “These partnerships further demonstrate our commitment to sharing vehicle-generated data in a fair and secure manner so that vehicle owners and businesses can fully benefit from the opportunities that connectivity enables.”
CARUSO and HIGH MOBILITY will each act as a “neutral server” – an online data platform that is entirely independent from Ford and enables third-party service providers secure and compliant access to vehicle-generated data. This access will in turn enable third‑party providers to create value-added, individually tailored services to owners of Ford vehicles.
These services may include predictive maintenance, roadside assistance and usage-based insurance – each benefiting owners by sharing vehicle data such as warning codes or GPS location. Owners must opt in before any of their vehicle data is shared; they remain in control of whom their vehicle data is shared with and for which purposes, and can opt out of sharing at any time.
Ford recently announced that all new vehicle models sold in Europe will be fitted with FordPass Connect as standard and has made a wide range of connected vehicle services complimentary to its European customers. These free services enable drivers to control and monitor key features in their vehicles via the FordPass app and give them the ability to share data with third parties via the CARUSO and HIGH MOBILITY “neutral servers”. 2
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1 Not applicable for fleet customers
2 FordPass Connect (optional on select vehicles), the FordPass smartphone app, and complimentary connected services are required for remote features (see FordPass terms for details). Connected services and features depend on compatible Vodafone or Vodafone partner network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. FordPass smartphone app connectivity requires modem to be activated in the vehicle.. FordPass Pro compatible with Apple and Android smartphones and is available from the Apple App Store and Google Play store in 40 markets in Europe