COLOGNE, Germany, Nov. 11, 2020 – Ford has announced two new connected vehicle agreements that will enable vehicle owners to potentially benefit from a wide range of personalised third‑party products and services.
Ford believes that the move to share vehicle data using an open platform can drive new business opportunities that offer tailored services including usage-based insurance, predictive maintenance and smart roadside recovery.
The collaboration with connected vehicle data marketplaces CARUSO and HIGH MOBILITY will enable third-party service providers to access Ford vehicle data safely and securely. 1 The agreement ensures strict compliance with EU data protection regulations, and Ford owners maintain full control over their data.
“As a leader in connected mobility, Ford has long supported the vision of how vehicle data can drive new products and services for its customers,” said Mark Harvey, director, Enterprise Connectivity, Ford of Europe. “These partnerships further demonstrate our commitment to sharing vehicle-generated data in a fair and secure manner so that vehicle owners and businesses can fully benefit from the opportunities that connectivity enables.”
CARUSO and HIGH MOBILITY will each act as a “neutral server” – an online data platform that is entirely independent from Ford and enables third-party service providers secure and compliant access to vehicle-generated data. This access will in turn enable third‑party providers to create value-added, individually tailored services to owners of Ford vehicles.
These services may include predictive maintenance, roadside assistance and usage-based insurance – each benefiting owners by sharing vehicle data such as warning codes or GPS location. Owners must opt in before any of their vehicle data is shared; they remain in control of whom their vehicle data is shared with and for which purposes, and can opt out of sharing at any time.
Ford recently announced that all new vehicle models sold in Europe will be fitted with FordPass Connect as standard and has made a wide range of connected vehicle services complimentary to its European customers. These free services enable drivers to control and monitor key features in their vehicles via the FordPass app and give them the ability to share data with third parties via the CARUSO and HIGH MOBILITY “neutral servers”. 2
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1 Not applicable for fleet customers
2 FordPass Connect (optional on select vehicles), the FordPass smartphone app, and complimentary connected services are required for remote features (see FordPass terms for details). Connected services and features depend on compatible Vodafone or Vodafone partner network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. FordPass smartphone app connectivity requires modem to be activated in the vehicle.. FordPass Pro compatible with Apple and Android smartphones and is available from the Apple App Store and Google Play store in 40 markets in Europe
Borbala Nagy
Ford of Europe
+44 (0) 7393 760 241
Chris Seymour
Ford of Europe
+44 (0) 20 7973 5913
chris.seymour@hkstrategies.com
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 45,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 58,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 18 manufacturing facilities (12 wholly owned facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
CARUSO is a neutral, open, and secure mobility data marketplace. “Your Solution. One Platform. Multi-brand In-Vehicle Data” – our motto says it all. CARUSO empowers to easily build life-improving solutions based on data from connected cars. Our platform enables third parties to consume data standardized across multiple vehicle manufacturers.
HIGH MOBILITY is an open, API-first car data platform that enables new mobility companies to discuss, test, and launch data-driven mobility services. Pioneering third party insurers, e-mobility providers and fleet management services use HIGH MOBILITY’s data platform to connect to vehicle data through a single interface and one business framework.
