COLOGNE, Germany, Jan. 21, 2021 – Ford will help provide drivers of connected vehicles across multiple brands with advance warning of potentially dangerous driving conditions on the road ahead, as part of a landmark road safety data sharing agreement.
Local Hazard Information, introduced with the new Ford Puma in early 2020 and now being enabled on newly built Fords including the all-new Kuga, can already warn drivers of road safety dangers that might be around the corner. 1 With the new agreement, vehicles from other manufacturers will now be able to identify and share information about hazards they encounter, together helping improve road safety by enabling more drivers to prepare for dangers ahead.
“Connected vehicles help drivers to anticipate hazards that may be lurking just around the next bend,” said Peter Geffers, manager, Connected Vehicles, Ford of Europe. “Road-safety data sharing ecosystems are more effective the more vehicles and telematics sources they include; extending the benefits of this technology to those who do not drive Ford cars represents a significant step forwards.”
Led by the European Commission-backed Data for Road Safety partnership, the agreement follows a 16-month proof of concept during which tens of millions of Safety‑Related Traffic Information (SRTI) messages – such as broken-down vehicles, slippery roads or reduced visibility – were exchanged between different vehicles. Partners alongside Ford include BMW, Mercedes-Benz and Volvo, with the data-sharing ecosystem now open to new participants.
Anonymised data from the vehicle, such as use of fog lights, emergency braking or airbag activation, is computed onboard to determine the presence and location of potential hazards. These warning messages are sent, using the FordPass Connect modem, to a secure Ford server from where the data is distributed to SRTI partners who collate hazard messages from various sources and then share with multiple vehicle brands.
Any relevant SRTI messages are immediately sent – again, using cellular communications – to vehicles in the vicinity of the potential hazard and appear on the driver’s dashboard display. As well as warning other drivers, the information can be used to alert emergency services, providing accurate location data in seconds to help accelerate assistance.
“The Data for Road Safety ecosystem is a public-private partnership that delivers enriched data to improve road safety in a very tangible way, so it is a win-win situation for society as a whole,” said Joost Vantomme, chairman of the new SRTI ecosystem. “The vehicle manufacturers participating in the project are willing to share data on a daily basis, and will continue their endeavours to contribute to the SRTI data ecosystem, together with all partners.”
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1 Driving assist features such as Local Hazard Information are supplemental and do not replace the driver’s attention, judgement and need to control the vehicle. Local Hazard Information is enabled by the FordPass Connect modem and is complimentary for the first year following purchase of vehicle where enabled; thereafter a licence fee is payable as part of a connectivity bundle. The on-board modem will be connected at the time of vehicle delivery. Customers may choose to opt in/opt out of certain data sharing. FordPass Connect (optional on select vehicles) the FordPass App, and complimentary Connected Service are required for remote features (see FordPass Terms for details). Connected Service and features depend on compatible network availability. Evolving technology, cellular networks and vehicle capability may limit future functionality and operation of connected features.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 45,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 58,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 18 manufacturing facilities (12 wholly owned facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
