Ford Media Center

Ford Gamifies its Mustang Mach-E with an ‘Escape Room’ Concept that Interacts with the Vehicle’s In-Built Technology

  • Ford creates interactive game in a Mustang Mach-E that tasks players with solving clues and following directions to win, based on popular ‘Escape Room’ games
  • App-based game uses specialist hardware to interface with vehicle controlling features like air conditioning, speakers and electric seats to enhance immersion
  • Technology used in creating the game could be developed in the future for a real aftermarket application

In recent years, Escape Room games have grown in popularity, pitting teams of players against the clock as they try to solve clues and escape from a themed room. Now, Ford has taken that concept and applied it to the all-electric Mustang Mach-E, 1 with the game controlling elements of the car to create an interactive experience.

The spy-themed concept game takes players through a secret mission to deliver a package. Audio prompts for tasks are given over the vehicle’s speaker system, with the electric seats, hands-free tailgate, air conditioning system and headlights amongst the elements that are either activated by the game or used by the player as a trigger at relevant points.

No features outside of the heaters and speakers are controlled if the car is in motion and, unlike Escape Room games, the players can exit the vehicle at any point, when safe to do so, without forfeiting the game. The game is installed on an iOS device that interfaces with the vehicle using Apple’s CarPlay and an internally developed piece of hardware and software.

“This is a bit of fun that has a serious side, as it shows just what could be possible with the technology we have in cars today,” explained Carsten Starke, technical expert interior materials & customer experience, Ford Research & Advanced Engineering, Ford of Europe. “Having the ability to create interaction between vehicle and driver could open up new ways to explore other possibilities in the future, like an interactive owner’s manual or even driver coaching.”

The game is purely a working concept at the moment, developed by Ford of Europe with input from the Software Enablement & Research team in Ford’s Emerging Technology & Innovation group and the IoT research team based at Palo Alto, California. It was developed to showcase how gaming could help people to get more familiar with the functionalities of their vehicles.

It could even offer a glimpse into the future of applications that might entertain or educate drivers and passengers during downtime at charging stations, or perhaps even while riding in future autonomous vehicles.

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1 Ford Mustang Mach-E delivers up to 610 km WLTP homologated pure-electric driving range in rear-wheel drive, extended-range battery configuration.

The declared WLTP fuel/energy consumptions, CO2-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 184,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 42,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 55,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 14 manufacturing facilities (10 wholly owned facilities and four unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

 

Contact:

Monika Wagener

 

Ford of Europe

 

mwagener@ford.com

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