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Martin Sander Starts at Ford in Europe as General Manager, Ford Model e and Chair, Ford-Werke GmbH

  • Martin Sander leads Ford’s new business unit Ford Model e in Europe, effective June 1, 2022
  • Ford Model e will deliver breakthrough electric vehicles and digital services optimised for a connected world and to meet the mobility needs of a modern Europe
  • Sander is also new Chair of the Management Board of Ford-Werke GmbH in Germany

COLOGNE, Germany, June 1, 2022 – Ford is taking the next significant step in its transformation in Europe. Effective June 1, 2022, Martin Sander becomes General Manager, Ford Model e, for Ford in Europe.

Ford Model e, Ford’s new global business unit, was introduced earlier this year as the company accelerated the transformation of its global automotive business. Martin Sander, in his role as General Manager, will lead the delivery of breakthrough electric vehicles, as well as the development of software and connected vehicle technologies and services.

This underscores Ford's commitment to accelerating the electrification of its European product range, achieving zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035.

"We will develop iconic, fully electrified and connected vehicles for our customers and create a digital sales experience," said Stuart Rowley, Chair, Ford of Europe and Chief Transformation & Quality Officer, Ford Motor Company. "Martin Sander is a very experienced leader. He and his team will lead and accelerate the implementation of these plans."

Martin Sander has also been appointed Chair of the Management Board of Ford-Werke GmbH in Germany.

Sander will be located in Cologne, headquarters of Ford’s European Model e business unit and Ford of Germany. Ford just recently announced plans to sell nine all-electric vehicles by 2024, and to raise investment in the Cologne Electrification Center to $2 billion. Starting next year, Ford will produce its first volume all-electric passenger vehicle for Europe in Cologne.

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Editor’s notes: Media and interested parties are invited to follow Martin Sander via Twitter handle @Msander22.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 41,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 55,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 14 manufacturing facilities (10 wholly owned facilities and four unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.



Michael Baumann

Ralph Caba


Ford of Europe

Ford-Werke GmbH


+49 (0) 221 901 4882

+49 (0) 221 901 6015


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