M-Sport Ford World Rally Team enters the new season with a bold new look as it launches into action on Rallye Monte-Carlo.
Inspired by synthwave music, and maintaining its electrified look as a nod to the hybrid era, 2023’s livery features neon bolts of vibrant pink and electric blue across a canvas of the iconic Ford blue. The team takes the success of 2022’s stunning livery and takes it one step further, hoping to make an impact in both colour and performance in 2023. The striking new design takes to the stages for the first time in Monte-Carlo in the hands of Ott Tänak and Pierre-Louis Loubet.
M-Sport launches its new livery with a video following the bare carbon-fibre panelled car through the hands of its designer as he applies the wrap, eventually revealing the bold and dramatic new colours.
Ford branding remains prominent on the car in the central bonnet location, while the iconic Red Bull remains a key feature of both Tänak and Loubet’s cars. Red Bull’s extended sponsorship now covers both drivers, who will be donning their new caps as official Red Bull athletes in 2023.
Jourdan Serderidis, driving M-Sport’s third Rally1 car in Monte, shares the vivid look as the cars line-up with the same eye-catching colours.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.
Ford in Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 34,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 55,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 14 manufacturing facilities (eight wholly owned facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
