Ford Media Center

F-150 Lightning Goes Global Again; Electric Truck Now Headed to Switzerland

The Ford F-150 Lightning, an electric extension of America’s best-selling F-Series pickup truck line, is coming to Switzerland in limited numbers this year. It’s the second European market for the truck following the April announcement that F-150 Lightning is coming to Norway.

With its planned launch set for the end of November, F-150 Lightning will prove the electric truck is at home not only in cities, but also in the middle of nature and on the challenging roads of the Alps. The Ford F-150 Lightning can be ordered from November and costs 127,000 Swiss francs.


Ford, a global American brand woven into the fabric of Europe for more than 100 years, is committed to freedom of movement that goes hand-in-hand with looking after the planet and each other. The company’s Ford+ plan, with Model e, Ford Pro and the Ford Blue business units is accelerating its European transformation to an all-electric and carbon neutral future by 2035. The company is driving forward with bold, new EVs, each one designed with European drivers in mind and innovating with services to help people connect, communities grow, and businesses thrive. Selling and servicing Ford vehicles in 50 individual European markets, operations also include the Ford Motor Credit Company, Ford Customer Service Division and 14 manufacturing facilities (eight wholly owned and six unconsolidated joint venture facilities) with four centres based in Cologne, Germany; Valencia, Spain and at our joint venture in Craiova, Romania and Kocaeli, Türkiye.  Ford employs approximately 34,000 people at its wholly owned facilities and consolidated joint ventures and approximately 57,000 people including unconsolidated businesses across Europe. More information about the company, its products and Ford Credit is available at

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