COLOGNE, Germany, March 5, 2026 – Ford today announced new BlueCruise Editions of the Kuga 1 SUV and Puma 2 compact crossover.
The new additions to the Ford Collection offer customers a premium, tech-forward driving experience with the added benefit of subscription-free BlueCruise, celebrating the availability of the technology on two of the automaker’s best-selling vehicles.
Following the successful European debut of BlueCruise 3 on the Mustang Mach-E 4 – the first system of its kind to receive regulatory approval in the region – Ford is now making its “hands-off, eyes-on” advanced driver assistance system (ADAS) 5 more accessible than ever.
“BlueCruise has already transformed the motorway driving experience for thousands of Ford owners around the world,” said Christian Weingaertner, general manager, passenger vehicles, Ford Europe. “By introducing these new BlueCruise Editions we are not only offering a unique look for Kuga and Puma, but also providing customers with the ultimate convenience of our game-changing hands-free highway driving technology as a standard, subscription-free feature.”
Hands-free, simplified
The Kuga and Puma BlueCruise Editions are designed to take the stress out of highway journeys.
Both models come equipped with the BlueCruise Capable Driver Assistance Pack as standard and BlueCruise functionality unlocked without a subscription requirement, so customers can enjoy “hands-off, eyes-on” driving in approved Blue Zones – which cover more than 135,000 kilometres (84,000 miles) of highways across 16 European markets 6 – straight from the showroom.
Smart design, smart tech
The new BlueCruise Editions are distinguished by unique design touches inside and out that reflect the advanced technologies within.
Exclusive Vapor Blue exterior paint is complemented by a black-painted roof and black mirror caps, with unique black-painted alloy wheels – 18-inch for Puma and 19-inch for Kuga. Inside, the theme is continued with embossed seat inserts and interior detailing in a fresh Nordic Blue.
To further enhance the ownership experience, Connected Navigation 7 is included subscription-free. The system utilises cloud-based data to provide real-time traffic updates, helping drivers to stay ahead of congestion and arrive at their destinations more efficiently.
Kuga BlueCruise Edition is available as a plug-in hybrid (PHEV), full hybrid (HEV) or EcoBoost petrol with automatic transmission.
On Puma, the BlueCruise Edition is available as an EcoBoost petrol with automatic transmission and the all-electric Puma Gen-E.
Both Puma, Puma Gen-E and Kuga BlueCruise Edition models are available to order from today.
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1 Kuga Plug-in Hybrid homologated CO2 emissions 55-71 g/km, homologated fuel efficiency 2.8-3.9 l/100 km and homologated pure electric driving range 60-68 km WLTP Euro 6e-bis.
Kuga Hybrid homologated CO2 emissions 121-146 g/km and homologated fuel efficiency 5.3-6.4 l/100 km WLTP.
Kuga 1.5-litre EcoBoost homologated CO2 emissions 144-178 g/km and homologated fuel efficiency 6.3-7.8 l/100 km WLTP.
2 Puma EcoBoost Hybrid CO2 emissions 120-146 g/km and fuel efficiency 5.3-6.5 l/100 km WLTP.
Up to 417 km driving range based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
3 Available in selected countries on selected Puma, Puma Gen-E, Kuga, Ranger PHEV and Mustang Mach-E models. Driver’s eyes must remain on the road ahead to enable use of BlueCruise hands-free driving. It does not replace safe driving.
4 Up to 600 km driving range based on full charge of Mustang Mach-E extended range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). The declared WLTP fuel/energy consumptions, CO2-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.
5 Driver-assist features are supplemental to and do not replace the driver’s attention, judgement and need to control the vehicle.
6 BlueCruise is currently available for customers with equipped vehicles in Austria, Belgium, Czech Republic, Denmark, France, Great Britain, Germany, Greece, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Spain, and Sweden.
7 Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 171,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
