Driving in rural areas can be tricky when unmarked road edges become ragged and give way to open land, muddy ditches and sheer drops. * Driving at night – in unlit areas especially – can be a challenge.

Ford today announced that the all-new Kuga SUV will deliver best-in-class fuel efficiency, with the range average improved by up to 28 per cent like-for-like.

Ford today revealed the all-new Mustang Mach-E to the European public for the first time as the company launched a new ‘Go Electric’ experience that will help consumers across Europe make an informed transition to an electrified future.

Ford is signalling a significant shift in its European passenger vehicle business with the introduction of a bold new brand direction named “Bring on Tomorrow”.

Ford today announced a €42 million investment in its Valencia manufacturing plant, Spain, to support the company’s electrification strategy with a state-of-the-art battery assembly facility in addition to new S-MAX Hybrid and Galaxy Hybrid models.

The new Ford Puma introduces Ford’s advanced, fuel-saving mild-hybrid powertrain technology alongside class-leading practicality and head-turning design for compact crossover customers.

The new Ford Puma is today the latest Ford model to receive a 5-star safety rating from the Euro NCAP independent crash test authority.

The all-new Ford Kuga* SUV has been awarded the highest-possible 5-star safety rating by the Euro NCAP independent crash test authority, scoring 92 per cent for adult protection and receiving full points in both the side barrier and the more severe side pole impact tests.

“Overall Ford vehicle sales and market share grew in the third quarter to their highest levels since 2016. Customers continue to appreciate the versatility and capability of Ford utility vehicles, including Kuga, EcoSport and Edge.”

In 2020, Ford will launch its Mustang-inspired, all-electric SUV as part of a comprehensive line-up of electrified models.