Ford Media Center

Ford Increases Ranger Production as European Sales Hit Record

Ford is adding a third shift and increasing production capacity at its Silverton Assembly Plant in South Africa to meet growing demand for the new Ranger and Ranger Raptor. Ranger sales set a year-to-date record in Ford’s 20 European markets, hitting the highest level since the truck was first introduced in 1999. Ranger is Europe’s best-selling pickup truck with 30.4% market share, according to the latest data available from the end of May 2019.


About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 51,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 65,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (17 wholly owned or consolidated joint venture facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.









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