Ford is signalling a significant shift in its European passenger vehicle business with a bold new 360° integrated campaign brand campaign. “Bring on Tomorrow” demonstrates Ford’s commitment to lead the way during a time of huge transformation for the automotive industry and for mobility.
“This campaign perfectly reflects that we are living through exciting times and Ford is at the forefront of real change. As part of this transformation we are delivering a highly expressive product range – including 14 electrified vehicles by 2020. Connecting people with their cars and the world around them is a key part of this,” said Anthony Ireson, director, Marketing Communications, Ford of Europe.
The first TV advert features the all-electric Mustang Mach-E and serves to highlight Ford’s progressive spirit and underline the company’s commitment to electrification. It was produced by AMVBBDO and directed by Nicolai Fuglsig who has won more than 175 accolades for commercial directorial work that includes 4 Emmy nominations, and the overall award in 2013. His previous credits include Sony “Balls”, Guinness “Sapeurs”, and Nike’s “Possibilities”.
”The Bring on Tomorrow” campaign will air Europe‑wide on the Dec. 26 and you can watch it here: XXXXXXXXXXXXXXX[A1] . The broader campaign includes multiple executions to feature Puma and Kuga that will go live in Q1 2020
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 191,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 62,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 19 manufacturing facilities (12 wholly owned facilities and seven unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
