Today marked a special moment in automotive history as customers in the UK were, for the first time ever, able to specify and order the new Ford Mustang – more than 50 years after the iconic car first went into production.
Equipped with a 314PS 2.3-litre EcoBoost engine or a 418PS 5.0-litre V8 engine, the new Ford Mustang fastback and convertible models are available to order from FordStores priced from £28,995.
An online configurator will enable customers to specify their Mustang and review pricing. In addition, smartphone and tablet users can see and share exactly how their chosen Mustang could look, using a new augmented reality app that places the car in the setting of their choice.
Available for Apple and Android devices this week, the app enables customers to first select bodystyle, exterior colour, and alloy wheel options. They can then view the car in their chosen setting in real-time using the camera feature of their mobile device. Users can even hear realistic engine sounds, and also share photos of their virtual Mustang.
“There’s never been a better time to introduce this iconic car across Europe. All-new Ford Mustang is the most modern, technologically advanced and forward-looking Mustang in the amazing history of the marque,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Being able to specify a Mustang that reflects your individual character has always been a key part of the model’s appeal. With our new app, customers will be able to see exactly how the all-new Mustang could look outside their house, and as a part of their life.”
Available with six-speed manual or automatic transmission, all-new Ford Mustang features as standard: 19-inch wheels, a performance brake package, automatic HID xenon headlamps, LED tail lamps, and a rear diffuser. Further standard equipment includes dual-zone climate control, a nine-speaker sound system, and SYNC 2 voice control connectivity with an eight-inch colour touch screen.
Additional options include climate control seats and premium 19-inch alloy wheels with Lustre Nickel finish (available as part of the optional custom pack). Ten exterior colour choices include exclusive Competition Orange and tri-coat Triple Yellow.
The all-new Ford Mustang is exclusively available to order in the UK at new FordStores. Located mostly in metropolitan areas, Ford is currently rolling out the stores across the country.
Never before has Mustang gone on sale worldwide and the all-new Mustang will be available to customers in more than 100 markets. First shipments are headed for Asia, with vehicles arriving in the UK in late autumn..
Ford made the first 500 Ford Mustangs for Europe available to reserve during the 2014 UEFA Champions League Final. More than 9,300 people registered online for a chance to reserve one of the models during the match, the first 500 registrations were placed in just 30 seconds.
Download Mustang Price List (pdf)
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 189,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 50,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
