Please click here to visit the official press kit.
LONDON, April 17, 2015 – Ford Motor Company today unveiled the production version of the Ford Vignale Mondeo – the first vehicle to be introduced as part of Ford’s unique Vignale upscale product and ownership experience.
Each Ford Vignale model is hand-finished in a special Vignale Centre at Ford’s manufacturing facility in Valencia, Spain. Available in four-door and wagon bodystyles, the Ford Vignale Mondeo delivers superior refinement with the European debut of Ford’s Active Noise Cancellation technology, and unique design and specification with quilted and tuxedo-stitched leather interior, exclusive Vignale Nocciola metallic paint colour, and special alloy wheel designs.
Customers can now use Ford’s new dedicated Ford Vignale Internet destination and online configurator to explore options and pricing. The Ford Vignale Mondeo will be available to pre-order from May at Vignale Lounges integrated within the new flagship FordStores opening across Europe.
The Ford Vignale Mondeo delivers advanced technologies including Pre-Collision Assist with Pedestrian Detection, which can reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. Powerful and fuel efficient powertrains include Ford’s new 210 PS Bi-turbo 2.0-litre TDCi diesel, 240 PS EcoBoost petrol, and 187 PS petrol-electric hybrid. Ford’s Intelligent All-Wheel Drive (iAWD) also is offered to automatically enhance traction and road-holding when needed.
Vignale customers also will receive a personalised service tailored to their needs for the lifetime of their vehicle ownership, supported by a Vignale relationship manager and 24 hour free-phone assistance from the Vignale One Call service.
“Ford Vignale is the highest expression of the Ford brand in Europe bringing together award-winning design with a unique ownership experience,” said Jim Farley, Ford executive vice president and president, Europe, Middle East and Africa. “Our vision for Vignale is to create a modern, contemporary upscale experience that makes Vignale a valued part of customers’ lives, starting with the Ford Vignale Mondeo, and later this year with introduction of the Ford S‑MAX Vignale.”
Ford’s new Vignale Service smartphone app will support customers with GPS-enabled services including Vignale Park Me, which allows drivers to record an exact location and time elapsed since parking their vehicle. Using online map data, the app also can help drivers locate fuel stations, and provides a one-touch connection with emergency services or Vignale One Call.
Enhanced refinement and exclusive style
The Ford Vignale Mondeo delivers a whisper-quiet, smooth and comfortable ride using sophisticated technologies and an advanced chassis structure.
Ford’s innovative Active Noise Cancellation system* enhances interior refinement. Using three microphones strategically placed throughout the cabin, the system is able to monitor engine noise in the interior. Advanced audio technology directs opposing sound waves through the audio system to cancel out engine noise and improve cabin ambience.
The Ford Vignale Mondeo interior also features enhanced sound insulation to better isolate road noise from the cabin. Acoustic glass helps reduce wind noise to levels normally experienced only in the premium segment.
Ford’s integral link rear suspension offers a smoother ride in particular for rear seat passengers and reduces noise levels by allowing the wheel to move further rearwards on impact with bumps. For front seat passengers, comfort can be optimised by Ford Multi-Contour Seats with Active Motion massage function. Designed to reduce muscle fatigue particularly during longer journeys, the seats use a system of 11 inflatable cushions to deliver an unobtrusive massaging effect for thighs, bottom and lower back.
Ford Vignale Mondeo seats are offered in exclusive Vignale leather trim. Laser-cut for high precision, the material features unique Vignale hexagonal quilting and tuxedo stitching with soft-touch elements that extend to the instrument panel, centre console, arm-rest, and door top-rolls.
Exclusive styling extends to the exterior, where a sleek, emotive design reflecting the latest Ford global design language offers exclusivity with details including:
The model’s exclusive status is confirmed with dedicated 18-inch Vignale alloy wheels and exclusive Vignale Nocciola colour. The Ford Vignale Mondeo delivers metallic paint as standard, with further options including Vignale Black, Vignale Silver and premium four-coat Vignale White.
“The latest trends from the worlds of architecture and fashion combine to create an elegant place with a sense of luxury, and a feeling of timelessness for Ford Vignale Mondeo – alongside the very latest advanced technologies,” said Chris Bird, design director, Global Colour, Materials and Vehicle Personalisation.
Premium technology and powertrains
The Ford Vignale Mondeo offers sophisticated driver assistance technologies and equipment that contribute to a simplified and stress-free experience, such as Pre-Collision Assist with Pedestrian Detection. Also offered are:
An advanced Sony DAB audio and navigation system with 12 hi-fidelity speakers also is offered, and comfort and convenience are further enhanced for drivers with features including a power-adjustable, memory-equipped steering column, as well as power tailgate and heated steering wheel.
Improving safety for rear-seat passengers, Ford’s industry-first Inflatable Rear Seatbelts rapidly expand in the event of an accident to disperse crash forces across a body area five times greater than that achieved by a conventional seatbelt.
The Ford Vignale Mondeo is offered exclusively with high-power engines including 2.0-litre EcoBoost petrol and TDCi diesel, and Ford’s 187 PS petrol-electric hybrid powertrain.
The 2.0-litre EcoBoost is offered with 203 PS and 240 PS and a six-speed automatic transmission. The 180 PS 2.0-litre TDCi is offered with six-speed manual and PowerShift automatic transmissions, and with Ford’s iAWD system that delivers seamless transition between front-wheel drive and all-wheel-drive performance.
Also offered is Ford’s new 210 PS Bi-turbo 2.0-litre TDCi engine, which enables faster response and 450 Nm of torque available from 2000 rpm for effortless and fuel-efficient cruising.
Handcrafted and individually tailored
Each Ford Vignale model is painstakingly hand-finished by six master craftspeople at the new state-of-the-art Vignale Centre, where vehicles are individually tailored to customer specification.
The Vignale Centre at Ford’s Valencia manufacturing facility blends traditional craftsmanship with cutting-edge technology. The latest laser and camera technology supports skilled eyes in closely examining quality aspects including panel alignment and paint finish, helping meet customer expectations.
Passionate about precision and attention to detail, Vignale Centre experts hand-polish the paintwork and meticulously scrutinise the fine detailing of the leather, with each hide checked for flaws.
Only when it has passed 100 additional checks in addition to the rigorous One Ford quality process will the vehicle be handed over to its owner by a Vignale relationship manager in a Vignale Lounge – part of a unique premium customer experience.
Vignale Premium Ownership Experience
Delivering more than outstanding products, Vignale also will make the discovery, acquisition and ownership of a Vignale vehicle a personalised and rewarding experience.
Ford Vignale models are exclusively available to order in Europe from Vignale Lounges – an integral part of the new FordStore locations opening across the region primarily in metropolitan areas. FordStores are dedicated to the Ford brand and offer the full range of Ford products and services, with specially-trained Vignale staff available to meet specific customer needs. Ford is launching 200 FordStores in Europe in 2015, and plans to grow the network to 500 in the future.
At Vignale Lounges customers can experience the Ford Vignale brand in a unique, customer-focused environment that informs and engages throughout the purchasing process and ownership. Luxurious and sensorial, the attention to detail demonstrated in the Vignale Lounge reflects that of the vehicle range. An innovative digital experience delivers information on Ford technologies and Ford Vignale products through a touchscreen table.
The signature Vignale Collection, created by the Ford Design team behind the Vignale model range, also is available to experience and order at Vignale Lounges and via a dedicated online store. The 2015 Vignale Collection, which takes design cues from the vehicle range, includes the Vignale Weekender – a luxury overnight bag awarded a prestigious iF Design award – that reflects the distinctive Vignale trapezoidal shaped grille, quilted pattern of the handcrafted seats, and the contoured bonnet.
Also presented is a shoulder handbag, handmade from exclusive, high quality leather; a purse, money clip, iPhone sleeve, and business card sleeve; and a handmade silk scarf and silk tie crafted by artisans in Milan, Italy.
“The Vignale Collection encapsulates our passion for design that sets us apart from other brands while echoing Ford’s unique design DNA,” said Erika Tsubaki, creator of the Vignale Collection and design supervisor, Ford of Europe. “The latest Vignale Collection features distinctive design elements of the Vignale models, paying special attention to the high quality leather material and detailing that makes them as beautiful as the models they reflect.”
Personalised service
Every Ford Vignale customer will be supported by a dedicated Vignale relationship manager to ensure a personalised service tailored to individual needs, from the first appointment at the FordStore and throughout the ownership experience. Customers also will through their Vignale relationship manager be able to arrange a number of time-saving, life-enhancing elements of the ownership experience.
Among bespoke services available to customers will be collection and delivery for vehicle servicing** – from a home address or office location – alongside servicing scheduled to suit the owner. Ford Vignale vehicles will always be handled with the greatest care and will be returned to owners having received a full valet.***
Ford Vignale consumers will also be able to call upon knowledgeable Vignale One Call advisors 24 hours a day for additional support. Customer interactions will be a priority, whether answering a technical question, arranging a FordStore visit, resolving a customer concern, or managing a service booking.
Available across Europe later this year for Apple and Android operating systems, the free Vignale Service app also enables owners to directly access the Ford Vignale Internet destination and video content, or create an accident report. Driving tips and information, including traffic regulations for countries in the European Union, are included – as is a dealership locator.
“Ford Vignale is designed for discerning individuals for whom time is the jewel and who demand quality experiences,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Vignale ensures personalised service tailored to the customer’s needs and makes them feel special from the moment they walk in the door.”
Please click here to visit the official press kit.
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* Diesel engines only
** Free service at dealer discretion
*** Optional and available at customer expense
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
