BRENTWOOD, Essex, UK, May 11, 2015 – Ford has signed up to WhoCanFixMyCar.com – a parts and servicing price comparison site designed to highlight the best choices for vehicle maintenance and repair work.
Participating dealers from Ford’s network of more than 500 sites across the UK will make the prices of Ford’s Motorcraft 4+ vehicle parts and servicing options available online, and it is the first time a manufacturer has registered with the digital-first service on a network-wide scale.
Ford Motorcraft 4+ was launched in 2013 and is designed to strengthen and maintain the existing relationships between Ford dealers and their customers, especially those with Ford cars and commercial vehicles aged four years and older.
Motorcraft 4+ provides a variety of service options - £125 (RRP) for a minor service, and £195 (RRP) for a major service – as well as an MOT price of £35 (RRP), reducing to £30 (RRP) when combined with a Motorcraft Service. These prices include all required parts, labour carried out by Ford-trained technicians and VAT. The package also provides complimentary Roadside Assistance, vehicle washing and collection and delivery.
According to the Society of Motor Manufacturers and Traders (SMMT), the average age of a vehicle on UK roads has increased to 7.7 years old, up from 6.8 in 2008. The average age of vehicles serviced through the Ford Motorcraft 4+ programme is approximately 7.3 years.
Jon Wellsman, Director, Ford Customer Service Division, said: “Vehicle owners across the UK are turning to comparison sites to find the best possible options and prices for servicing their vehicle, just as they do to insure a vehicle. Our Motorcraft 4+ programme is designed to make the cost of motoring more transparent and more affordable, and we’re confident that WhoCanFixMyCar.com will demonstrate this.”
More than 6,000 individual sites across the UK have signed up to WhoCanFixMyCar.com, which logs online customer reviews on individual profile pages. WhoCanFixMyCar.com saw almost 9,000 service and repairs leads in April 2015 alone.
Ford has also introduced a new service app for Apple and Android smartphones, designed to help Ford owners on their travels, including locating the nearest Ford dealer and connect to Ford’s Online Service Booking option.
For more information about Ford Motorcraft 4+, visit http://www.ford.co.uk/OwnerServices/VehicleServiceandRepair/MotorcraftFourPlus
About Ford of Europe
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911. For more information regarding Ford’s products, please visit www.ford.co.uk
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