Ford Media Center

FORD EDGE ONLINE CONFIGURATIONS TOP 60,000 IN THE UK AS RIGHT-HAND-DRIVE PRODUCTION BEGINS

BRENTWOOD, Essex, UK, May 4th, 2016 – More than 60,000 Ford Edge vehicles have been configured on www.ford.co.uk since January 2016, as right-hand-drive models roll off the production line for the first time.

Ford data shows the flagship Sport model as the most popular choice, making up 49 per cent of the configurations, while just 11 per cent account for the lead-in Zetec series. Over 55 per cent specified the 210PS 2.0-litre TDCi diesel engine with Powershift automatic transmission and the most popular colours are Oxford White (16 per cent), Shadow Black (14 per cent) and Electric Spice (8 per cent). The average price of Edge models being configured in the UK is more than £35,000.

Andy Barratt, chairman and managing director, Ford of Britain, said: “The UK team and our extensive Ford dealer network are very excited by this exceptionally fast start for the new Ford Edge. With our existing EcoSport and Kuga SUV models enjoying healthy sales growth, there isn’t a better time to launch our new flagship Edge SUV.”

Available in Zetec, Titanium and Sport series – and with a choice of 180PS 2.0-litre TDCi diesel engine with six-speed manual transmission, or 210PS bi-turbo 2.0‑litre TDCi diesel with six-speed PowerShift automatic transmission – the all-new Edge is well-equipped as standard, offering Ford intelligent all-wheel drive, Active Noise Control, Pedestrian Detection, Ford DAB Audio with SYNC connectivity, privacy glass and 19in alloy wheels.

Other innovative features available include Adaptive Steering, which automatically optimises the steering response according to vehicle speed, making it easy to manoeuvre at low speeds, while remaining precise and intuitive at higher speeds; and Front Wide View Camera, which makes restricted visibility junctions or parking spaces easier to negotiate.

The all-new upscale Ford Edge arrives in Ford’s UK dealerships this summer priced from £29,995 – joining the increasingly popular Ford Kuga ‘family-sized’ SUV from £19,995 and EcoSport compact SUV from £14,445.

About Ford of Europe

 

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911. For more information regarding Ford’s products, please visit www.ford.co.uk

 

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