Ford Media Center

Now Vans Can Brake Automatically for Pedestrians if the Driver Doesn’t; Ford Introduces New Technology for Transit

  • Ford vans can now detect people in the road, and automatically apply the brakes if the driver does not respond to warnings
  • Pre-Collision Assist technology uses radar and camera systems to locate people in the road – and even those on the pavement who could stray into the vehicle’s path
  • New Ford Transit and Transit Custom commercial vehicles are the first vans of their kind with pedestrian detection capability

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cologne, Germany, Aug. 12, 2016 – Pedestrians today are distracted by smartphone games, messaging, and videos when they cross the road. Now Ford is introducing technology that enables vans to detect people in the road, and automatically apply the brakes if the driver does not respond to warnings.

First developed for passenger cars including the Ford Mondeo, Pedestrian Detection processes information from a radar located in the bumper, and a windshield-mounted camera; while a database of “pedestrian shapes” enables the system to distinguish people from roadside scenery and objects such as trees and road signs.

Now available for Transit and Transit Custom vans, Pedestrian Detection technology can even predict when people may stray from the pavement and into the path of an oncoming vehicle. It is the first time that the technology has been made available for commercial vehicles of this size.

According to official data, more than 70,000 pedestrians lost their lives on European roads between 2004 and 2013. * And Ford recently surveyed 10,000 people across Europe to better understand the issues of distracted pedestrians crossing roads – including situations when there is no official crossing. ** Most smartphone users surveyed (57 per cent) admitted using their devices when crossing the road and nearly half (47 per cent) talk on the phone.

“It only takes a split second for a delivery driver to check an address – but that can be just the moment when an unwary pedestrian steps into the street,” said Gregor Allexi, active safety engineer, Ford of Europe. “In cases like this, Pedestrian Detection technology can help to avoid an accident, or reduce its severity.”

Ford engineers have tested the system on closed circuits, using rigs fitted with life-size dummies. The development team also spent months testing and refining the system on roads in European cities packed with pedestrians such as Paris and Amsterdam to prove system reliability under real-world conditions, covering more than 10,000 kilometres of urban driving.

The emergency braking system – called Pre-Collision Assist – functions in a series of stages. If the system detects a pedestrian and determines that a collision has become imminent, the driver will first receive an audible alarm and visual warning in the instrument cluster.

Should the driver fail to respond, the system then shortens the time required to apply the brakes by reducing the gap between brake pads and discs. If there is still no response from the driver, the brakes are applied automatically and the vehicle speed is reduced.

“Advanced technologies, like Pre-Collision Assist, that were billed as future technology only a couple of years ago are now starting to make a difference on UK roads by helping drivers to react fast to the unexpected, such as a pedestrian walking out in front of them,” said Luke Bosdet, spokesman for the AA. “For delivery and other business van drivers, this is a major advance – not only in helping to prevent accidents, but also protecting drivers from incidents that were not of their making and that would disrupt business.”

Ford’s latest Transit and Transit Custom commercial vehicles featuring Pedestrian Detection are now on sale across Europe, and are powered by the all-new 2.0-litre Ford EcoBlue diesel engine, which offers improved cost of ownership and performance, with fuel consumption reduced by up to 13 per cent.

The new models benefit from further advanced technologies to enhance confidence and comfort behind the wheel including Adaptive Cruise Control, Traffic Sign Recognition and Side Wind Stabilisation.

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* European Road Safety Observatory. Traffic Safety Basic Facts 2015

** Research carried out during September 2015. Sample: 10,022 adults who use a smart phone or portable device in Belgium, Denmark, France, Germany, Italy, the Netherlands, Romania, Spain, Turkey, and the U.K

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.




Peter Watt







Ford of Europe







+44 1268 401307










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