COLOGNE, Germany, May 24, 2017 – Ford dealers in Europe are now able to supply parts and servicing for all makes of non-Ford vehicles following the introduction of the new Omnicraft brand from the Ford Customer Service Division (FCSD).
Offering competitively priced, quality components and servicing from skilled Ford technicians, the new Omnicraft brand delivers greater convenience for car owners and an improved customer experience.
Omnicraft completes the Ford family of parts, leveraging the strength of the Ford network while also enabling dealerships in Europe to be a one-stop provider of parts that better serve used vehicle outlets, fleet managers and independent garages.
“Omnicraft is the first new brand offered by FCSD in more than 40 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles,” said John Cooper, vice president, Ford Customer Service Division. “Omnicraft is a significant benefit to our Ford dealers as they compete in the fastest growing segment of the overall vehicle aftermarkets business.”
For launch, Ford focused on developing the most commonly requested parts, including oil filters, brake pads and discs, starter motors and alternators. In the coming months, Ford will introduce engine and cabin air filters, brake master cylinders and wheel hub assemblies, amongst other parts.
At launch, Omnicraft parts will be available at more than 4,000 FordStores and Ford dealerships across 11 markets in Europe, with a further roll out to Ford approved distributors later this year.
Ford also offers its Ford Motorcraft complete line of replacement parts for older Ford vehicles.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 202,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 52,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
