Ford launches Online Sales service
Complements the newly-opened Digital FordStore in Manchester’s Arndale shopping centre
Digital FordStore showcases the all-new Focus
Test drives of the all-new Ford Focus are available from the Digital FordStore
MANCHESTER, September 24, 2018 – Recognising the growing trend for browsing and buying online, Ford has launched a new Online Sales service. The consumer-focused website, which can be accessed anywhere, including through the interactive displays in the newly-opened Digital FordStore in Manchester’s Arndale shopping centre.
The Online Sales service complements the Manchester FordStore in providing an alternative way to purchase a new Ford. The service puts customers in control of the purchase process, allowing them to part exchange a current vehicle, chose a new Ford, set preferred payment terms and arrange delivery via participating dealers.
The Digital FordStore, which opened in July, features a five vehicle display and offers customers a relaxed environment to explore the Ford range, including the all-new Ford Focus. Ford ‘hosts’ are on hand to guide customers, assist with vehicle configurations and arrange test-drive bookings.
The official opening of the Manchester FordStore, this week, saw the launch of Car Talk, a series of open discussion events allowing customers to join discussions and hear from Ford experts. Taking place fortnightly, Car Talk covers a range of topics including the technology in the all-new Ford Focus and FordPass Connect.
Speaking at the FordStore launch event, Kevin Griffin, Ford of Britain sales director, said: “We are changing the way consumers interact with our brand and responding to the way they want to purchase vehicles, particularly female buyers. With our new Online Sales service, the customer is in control every step of the way; they can buy in-store today or complete their purchase online at home. They can also visit the store to talk to experts for advice, hear about the latest technologies and experience them with a test-drive direct from the store.”
Ford’s Online Sales service can be accessed via www.buy.ford.co.uk
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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford
Motor Credit Company, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 54,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and eight unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
