WARLEY, Essex, 29 July, 2019 – The UK’s top-selling Ford Fiesta range is welcoming the addition of a new highly-specified Trend series on sale this summer.
Forecast to account for one in every four of the 100,000 Fiestas sold in the UK annually, the new Fiesta Trend combines strong exterior styling cues with the most popular interior technology.
Available in three- and five-door bodystyles, Fiesta Trend’s exterior standard features include 16-inch silver and black machined alloy wheels, privacy glass and six metallic body colours plus mesh design front grille with chrome surround and halogen projector headlamps with daytime running lights.
As well as SYNC infotainment and connectivity inside, lane keeping aid, speed limiter, auto head lamps and MyKey also come as standard. MyKey enables top speed, maximum audio volume and other settings to be limited for when the car is driven using the second “MyKey”.
Andy Barratt, Ford of Britain managing director, said: “Our new Fiesta Trend has stand-out appeal thanks to looks and equipment. It has been designed with our value Fiesta shopper in mind and represents the package of styling and ease of use they require.”
The Fiesta Trend’s powertrain is the 1.1-litre petrol 85PS engine. Trend replaces Zetec as the entry-level series in the Fiesta range at £15,995 with deliveries starting next month. With a £5,000 deposit and 9,000 a year annual mileage, monthly payments on Ford Options are from £120 over four years.
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Ford of Britain has been sales leader in the U.K. for passenger vehicles and commercial vehicles for 42 and 53 consecutive years, respectively. A Ford model has been the country’s best-selling passenger vehicle for 45 years, with Fiesta being the country’s top-selling vehicle for the last nine years. Ford is a major employer in the U.K. with significant operations, including engine production facilities in Dagenham, east London, and Bridgend, South Wales, and transmission manufacturing at a joint venture on Merseyside. The Dunton Technical Centre in Essex is responsible for the design and engineering of Ford’s commercial vehicles, while London is home to Ford’s Mobility Innovation Office developing future mobility solutions for Europe.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 51,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 65,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (17 wholly owned or consolidated joint venture facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
