DUNTON, UK, Jan. 6, 2021 – The Ford Fiesta and the Ford Transit Custom / Tourneo Custom range took the No.1 and No.2 spots respectively in Britain’s best-selling new vehicles chart for 2020.
“I want to thank our customers for continuing to show their confidence and trust in the Ford brand in what was an unprecedented difficult year,” said Lisa Brankin, managing director, Ford of Britain and Ireland.
“The new lockdown measures announced earlier this week mean there will be a slow start to the much-needed recovery in the new vehicle sales market as we begin 2021, though thankfully the UK-EU and UK-Turkey trade agreements signed just ahead of the new year have avoided an even worse potential situation. We hope that the current circumstances will have changed enough by the all-important March sales month to help give the industry the kick-start it needs.
“We will be playing our part by keeping up our new vehicle momentum at Ford, bringing to market exciting new products like the all-electric Mustang Mach-E which we’ll see on our roads in the next few months.”
For the Ford Fiesta, 2020 marked the 12th successive year it had captured the top spot as Britain’s most loved passenger vehicle with more than 49,000 sold. Since 2009, Ford customers in Britain have purchased close to 1.3 million Fiestas.
Ford was Britain’s top-selling passenger vehicle brand in 2020, a position it has held for the past 44 consecutive years, and also led retail sales with a 10.9 percent share in this segment. Other passenger vehicle highlights included the Ford Puma which, in its first year on sale, with nearly 26,300 sold, is the best-selling mini utility vehicle in the country and placed No.8 in the best-sellers list overall.
Ford not only led the medium and light commercial vehicle sales chart for the 55th successive year, but the Transit Custom / Tourneo Custom range were the country’s No.2 top-selling vehicles overall with sales of nearly 47,500 during the year. Transit Custom / Tourneo Custom sales represented an all-time record market share of 44.5 percent of the one tonne medium commercial segment.
The Ford Ranger also achieved a best-ever market share, accounting for 36.5 percent of total pickup sales in 2020, and making it once again Britain’s favourite pickup.
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Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford of Britain has been sales leader in the U.K. for passenger vehicles and commercial vehicles for 43 and 54 consecutive years respectively, with Fiesta being the country’s top-selling vehicle for the last 10 years. The U.K. is Ford’s third-largest global market and accounts for around 30 percent of total Ford vehicle sales in Europe. Ford is pursuing leadership positions across mobility and electrified vehicles, launching 14 hybrid and electric vehicles this year. Ford directly employs around 6,500 people in the U.K., with thousands more employed in its extensive dealer network. The Ford Britain Dunton Campus in Essex is the home of its European commercial vehicle business group, the Ford of Britain national sales company, Ford’s banking arm – Ford Credit Europe – and powertrain engineering. Ford’s manufacturing operations are a UK export success story with around 85 percent of engines and all transmissions exported to more than 15 countries on six continents. The value of these exports, including machined engine components, is around £2.5 billion annually.
