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Project Siren: Ford and Venari Group Use Blue-Light Expertise to Produce New Lightweight Ambulance

DUNTON, U.K., February 15, 2021 -- Ford today announced plans to re-establish its presence in the UK ambulance market, with an innovative new Transit ambulance developed in conjunction with industry experts and front-line medical teams under the code name Project Siren.

Scheduled to enter production in mid-2021, the new vehicle’s lightweight design is fully compliant with the national specification advocated by the Lord Carter Report, offering all the equipment and capability of a front-line ambulance within a 3.5-tonne gross vehicle weight. Based on the Ford Transit chassis cab, the body and conversion will be built wholly in the UK by Venari Group – parent company of the UK’s leading ambulance manufacturer, O&H Vehicle Technology.

Project Siren used an agile, collaborative process and direct customer input from NHS Ambulance Trusts to create the new vehicle, which is designed to improve patient treatment as well as safety and ease of use for paramedics. Advanced digital connectivity supports efficient restocking and vehicle maintenance, while the lightweight design helps reduce emissions and operating costs associated with using heavier vehicles.

The vehicle’s launch will follow detailed testing and validation at Ford’s advanced proving facilities. The new lightweight design has been developed to be fully compatible with all-electric powertrains, providing a future-proof solution for ambulance operators looking to transition to zero-emission fleets.

Quotes

“Our exciting new lightweight ambulance is the result of listening to our customers, understanding their needs and finding innovative solutions to meet them. By collaborating with blue-light experts Venari Group for Project Siren, I’m confident that this new vehicle will redefine the blueprint for ambulances and help to transform the productivity of front line ambulance services in the UK.”

Dr Graham Hoare OBE, executive director, Business Transformation, and chairman, Ford of Britain.

“We’re delighted to have teamed up with Ford in the development of our 3.5-tonne ambulance, which will provide a step change in design for our incredible emergency services. Harnessing the capabilities of Venari and Ford has created an engineering team that is – in my 15-year experience in emergency service vehicle production – the most formidable of its type, meeting the complex requirements of the Carter Report with zero compromise on quality.”

Oliver North, CEO, Venari Group.

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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services.  Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com

About Ford of Europe

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 45,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 58,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 18 manufacturing facilities (12 wholly owned facilities and six unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

About Venari Group

Venari Group is the largest and most innovative manufacturer of emergency vehicles and equipment in the UK, employing more than 130 people. Formed in 2019, the fast-growing company acquired 32 year-old O&H Vehicle Technology – Britain’s largest and most established manufacturer of ambulances – to re-ascertain its position as market leader within the sector. Led by industry stalwart, Oliver North, the firm has already won and executed prestigious, multi-million-pound contracts within the fire, ambulance, PTS and healthcare sectors and has partnered with some of the world’s most desirable equipment manufacturers to distribute their products.