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Ford Venari Alliance’s State-of-the-Art Ambulance Debuts at Emergency Services Show; Durability Testing Underway

  • Ford Venari Alliance’s all-new, game-changing lightweight ambulance makes its public debut today at the Emergency Services Show in Birmingham
  • Sub-3.5 tonne weight means NHS Ambulance Trust and paramedics can drive the ambulance on a standard U.K. driving license
  • “Project Siren” designed to improve patient treatment and ease of use for paramedics; includes innovative solutions to make lives easier for those busy saving lives

BIRMINGHAM, U.K., September 7, 2021 – The Ford Venari Alliance’s all-new, game-changing dual-crewed lightweight ambulance, based on a Ford Transit chassis-cab, makes its global debut at the Emergency Services Show in Birmingham today.

“Project Siren” is a new ambulance platform cleverly packaged to retain a weight limit under 3.5 tonnes, enabling National Health Service Ambulance Trust drivers and paramedics to drive the vehicle on a standard U.K. driving license.

“This project has grown from design to a finished vehicle in 12 months”, said Paul Baynes, marketing and sales manager, Special Vehicle Solutions, Ford of Europe. “Ford has a long history in building ambulances and as we enter our most exciting stage in the history of Ford vehicle conversions, this is a project we’re immensely proud of. This vehicle sets out to make life easier for those busy saving other’s lives.”

Integral to Ford Pro, Ford’s new business for distribution and services, the Ford Venari Alliance marks the start of plans to grow and develop opportunities with key conversions partnerships, ensuring customers from every vocation have access to specialised vehicles.

“Project Siren has been the most immersive and intense project that I’ve been involved in, in over 15 years in the emergency vehicle market, said Oliver North, CEO, Venari Group. “To achieve our weight, functionality and digitised functionality targets required newly-formed engineering departments to be at their most creative every day.

“The result from the Ford Venari Alliance is nothing short of phenomenal – the first genuine, no-compromise 3.5 tonne ambulance on the global market which has raised the bar in every aspect of operational performance.”

Improving patient treatment and paramedic ease of use

Using an agile, collaborative process and direct customer input from NHS Ambulance Trusts to create the new vehicle, “Project Siren” is designed to improve patient treatment and ease of use for paramedics. Advanced digital connectivity supports efficient restocking and vehicle maintenance, while the lightweight design helps reduce emissions and operating costs associated with using heavier vehicles.

This digital connectivity offers an asset management solution, enabling paramedics and ambulance preparation teams to monitor the onboard equipment and stock levels – from boxes of plasters and gloves, to stretchers and defibrillators – ensuring equipment is not missing when the ambulance is deployed from the hospital or at the scene of any incident. Digital asset tracking also supports faster restocking to shorten turnaround time, helping to improve ambulance availability.

Equipment and stock levels can be monitored through Ford’s Ambulance Pro Cloud software, developed in partnership with CSS Europe, and is transferable to other non-Ford ambulance fleets, where users are notified of missing equipment when logged in. This software has been designed with vehicle uptime in mind, saving precious time for paramedics out on the road and ensuring compliance standards are met.

A standout feature of the ambulance interior is the cabin technology layout, which revolutionises daily operation for its drivers and crew. Aftermarket screens and monitors, usually fitted to gas-lift frames and often obscuring other dashboard controls on vehicles currently in service, have instead been incorporated within the lightweight ambulance’s eight-inch, dashboard-mounted touch screen. In collaboration with EDAG Engineering Group, integration hardware and software enables ambulance routing and dispatch information to be displayed directly onto the same interior screen, which controls cabin climate and incorporates the automatic rear view camera.

This increases space and legroom in the cabin, aiding comfort for crews who may be sat behind the wheel for up to 10 hours a day. Ford’s new SYNC 4 system, introduced early next year in new Transit models, gains a new 12-inch touch screen to further enhance the user experience.

Close collaboration with the Ford Pro Special Vehicles team has delivered further weight reduction through a “mix and match” approach to existing Transit parts versatility – including a thinner, lightweight windscreen (optional on some Transit models), alloy wheels in place of steel and optimised fuel reservoir and fluid tank sizes.

Extensive use of composite materials in place of existing industry-standard ply designs contributes significantly towards weight reduction, plus weight-optimised, bespoke integration of internal features – such as lockers built into the structure of the vehicle – reduces weight further.

Use of Ford’s rapid prototyping workshops has also enabled individual components to be tested in parallel for the fastest-possible development and of the highest quality. Further testing of the vehicle is underway currently across Ford’s European facilities, including the Lommel Proving Ground in Belgium, the Merkenich technical centre in Germany, and the Ford Britain Dunton Campus in Essex, home to Ford’s European Commercial Vehicles business line.

The ambulance’s configuration is also compatible with the new all-electric E-Transit, while the first diesel-powered ambulances are available to order now and will arrive with customers from early next year.

The ambulance utilises either a compact powerlift or conventional ramp setup, both of which feature on the Venari and Ford stands, respectively, in Hall 5 at the Emergency Services Show which runs from September 7-8, 2021, at the National Exhibition Centre in Birmingham.

Ford Venari Alliance

Ford and Venari Group announced in July that they had signed a memorandum of understanding for a new alliance to take cooperation between the two businesses on emergency vehicles to the next level. The alliance brings together Ford, the UK market leader in commercial vehicles and Venari, the UK’s largest emergency service vehicle provider, in manufacturing an all-new, lightweight front-line ambulance to be produced at a new facility in Ford Dagenham from 2022, utilising an existing, non-production location that will be refreshed to accommodate its manufacturing requirements. It is anticipated that the new business will create around 100 new jobs once production begins in 2022.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit


Ford of Britain has been sales leader in the U.K. for passenger vehicles and commercial vehicles for 44 and 55 consecutive years respectively, with Fiesta being the country’s top-selling vehicle the last 12 years. The U.K. is Ford’s third-largest global market, accounting for around 30 percent of Ford total vehicle sales in Europe. Ford is going “all-in” on electrification, with its passenger vehicle range moving to all-electric by 2030. Ford directly employs around 7,000 people in the U.K., with thousands more employed in its extensive dealer network. The Ford Britain Dunton Campus in Essex is the home of Ford’s European commercial vehicle business group, the Ford of Britain national sales company, Ford’s banking arm – Ford Credit Europe – and powertrain engineering. Around 85 percent of engines and all transmissions built in the U.K. are exported to more than 15 countries on six continents. Total value of Ford exports is around £2.5 billion annually.


About Venari Group

Venari Group is the largest and most innovative manufacturer of emergency vehicles and equipment in the UK, employing more than 130 people. Formed in 2019, the fast-growing company acquired 32 year-old O&H Vehicle Technology – Britain’s largest and most established manufacturer of ambulances – to re-ascertain its position as market leader within the sector. Led by industry stalwart, Oliver North, the firm has already won and executed prestigious, multi-million-pound contracts within the fire, ambulance, PTS and healthcare sectors and has partnered with some of the world’s most desirable equipment manufacturers to distribute their products. 

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