DUNTON, United Kingdom, September 23 2021 – Young drivers of tomorrow are ready and excited to drive electric with 49% wanting their future car to be powered by electricity, a research study with eight- to nine-year-olds by Ford has revealed.
The Ford Go Electric: Future Generation study, which spoke to youngsters who will be able to drive in 2030 when the U.K Government moves to only electric car sales, found nearly four in five (79%) are looking forward to learning how to drive a car and 49% want their car to be powered by electricity, compared to just 17% preferring petrol cars, diesel (10%) and gas (7%).
What’s more, this generation is so eager to get behind the wheel, that they’ve set their sights on some ambitious features for their dream first car. When specifying their perfect wheels, the majority of those surveyed wanted a vehicle that can take to the sky and fly. Comfortable seats were a big priority (36%) as was a good sound system (27%), while almost a quarter (24%) wanted self-driving ability and environmentally friendly features (32%).
The youngsters’ wish list has been brought to life by Ford Senior Exterior Designer, Nedzad Mujcinovic in the form of the Ford Future Generation Concept Car. The electric-powered flying car shows what their dream spec could look like, illustrated in a striking red and black colour scheme which proved to be the most popular combination.
Today’s eight- and nine-year-olds are set to be the first generation of drivers to take their test when all new cars on sale will be electric. Ford’s research has highlighted their desire to protect the environment as the motivation for embracing electric driving, with 78% agreeing that we have to try our hardest to look after the planet, by being as green as possible. Children ranked electric cars as by far the most environmentally friendly type of car (45%) compared to petrol (21%), while 19% considered electric and petrol as having the same environmental impact.
As Britain drives towards the 2030 electrification deadline, almost three quarters (71%) of young people felt that adults were encouraging them to be environmentally friendly, and conversely adults are aware of the need to be positive role models. Ford’s separate survey of adults aged 18+** revealed that more than 70% of British adults think they have a responsibility to lay the foundation of sustainable mobility for the next generation. The young people surveyed also named the top environmentalists they felt were setting the best example for a more sustainable future:
Top environmentalists admired by eight- to nine-year-olds
However, research shows that many drivers of today are still reluctant to make the change to electric. One in five British adults think that the ban on petrol and diesel cars should not come in at all.
And while some cite missing going to a petrol station (1 in 3), the sound of the engine (45%) and changing gear (39%) as barriers to adopting electric, it appears that the need for more guidance is the main factor behind this reluctance. On this, over half of British adults admit they still don't know enough about how to switch to electric cars and almost 40% are worried they will struggle to understand how to drive an electric car.
However, some surveyed are ready to make the move but still believe that more needs to be done to educate the nation on electrification. When asked who should be responsible for this, over half of British adults wanted car manufacturers to educate them on making the switch by 2030, two thirds believe that the government should be educating the public on electrification and almost one in three believe the media has a role to educate the public on banning petrol and diesel.
Alice Swallow, Senior Innovation Engineer at Ford commented: “It’s clear that today’s children have their wonderful imagination, but they’re also sensible at the same time.
“They want their car to fly and be fun, but they’re also very keen on future mobility being sustainable and safe.
“We’ve mocked up how we think this dream car should look. It would certainly grab attention - but we’re not overly sure it will be appearing on our forecourts in the next decade or so.
“When presented with the new Ford Mustang Mach-E, our young Future Generation kids certainly had some strong views on the car, with the interior tech receiving high praise, and they quickly identified it was all-electric.
“We’re passionate about making the car people want as well as the car people need, and it’s vital we listen to the views of both children and adults on the road to 2030.”
The full Go Electric: Future Generation report can be viewed here.
Ford’s first Go Electric report, The Road to 2030 and the UK’s all-electric future can also be viewed here.
Notes to editors:
*Ford surveyed 500 UK-based children aged 8-9 who participated in the survey under the supervision of a parent
**Ford surveyed 2,000 UK based adults aged 18+
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.
Ford of Britain has been sales leader in the U.K. for passenger vehicles and commercial vehicles for 44 and 55 consecutive years respectively, with Fiesta being the country’s top-selling vehicle for the last 12 years. The U.K. is Ford’s third-largest global market and accounts for around 30 percent of total Ford vehicle sales in Europe. Ford is going “all-in” on electrification, with its passenger vehicle range moving to all-electric by 2030. Ford directly employs around 7,000 people in the U.K., with thousands more employed in its extensive dealer network. The Ford Britain Dunton Campus in Essex is the home of Ford’s European commercial vehicle business group, the Ford of Britain national sales company, Ford’s banking arm – Ford Credit Europe – and powertrain engineering. Around 85 percent of engines and all transmissions built in the U.K. are exported to more than 15 countries on six continents. Total value of Ford exports is around £2.5 billion annually.
