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Ford Fund Rebrands as Ford Philanthropy: Renewed Brand Identity Reflects Ford’s Values And 75-Year Legacy of Supporting Communities

  • Ford Fund, the philanthropic arm of Ford Motor Company, is now Ford Philanthropy
  • Since 1949, Ford and Ford Philanthropy have made $2.3 billion in philanthropic contributions, with $73.7 million donated in 2023 directly benefiting 3.5 million people
  • Ford Fund, now Ford Philanthropy, is investing £1 million in Liverpool and the wider Merseyside region to underpin the transition of the company’s Halewood Plant to electric vehicle power unit production

DEARBORN, Mich; April 29, 2024 – Ford Motor Company Fund (Ford Fund), the philanthropic arm of Ford Motor Company, announced today it is renaming itself to ‘Ford Philanthropy.’ This evolution reflects Ford’s 75-year legacy of driving impact in Ford communities around the world. With $2.3 billion in philanthropic contributions since 1949, together with Ford Motor Company, Ford Philanthropy remains unwavering in its commitment to invest in solutions that address unique community needs.

Ford Philanthropy is committed to investing in communities where Ford has a manufacturing presence, and Ford’s Halewood Plant has long been at the heart of its community, with employees long donating wages and food items to support a number of charitable endeavours.  Earlier this year it announced £1 million of support over two years to support local welfare needs and skills development by Torrington Drive Community Association (TDCA), Liverpool Life Sciences UTC and Strawberry Field.

The strategic rebranding not only reflects a fresh and modern outlook but also underscores Ford’s enduring mission to make the world a better place. While its identity is changing, Ford Philanthropy’s community partners, funding model, network of community centers and focus priorities – applying Ford’s mobility expertise to expand access to essential services, education for the future of work and entrepreneurship – remain the same.

“Giving back has been an integral part of Ford’s history and values since the very beginning,” said Mary Culler, president, Ford Philanthropy. “Our rebrand honors our rich history and better reflects our core mission of partnering with communities to help move people forward and upward. Whether we’re connecting families with fresh food, helping neighborhoods rebuild after a disaster, or expanding access to careers in mobility, at Ford Philanthropy, we are passionate about working with our local partners and employee volunteers to help build equity and drive progress in Ford communities around the world.”

In addition to rebranding efforts, Ford Philanthropy also released its annual Impact Report. Highlights include:

  • $73.7 million in philanthropic contributions by Ford Motor Company and Ford Philanthropy
  • Directly supported 3.5 million people through partnerships and programs
  • Partnered with 470 nonprofits and community organizations
  • 55,000 Ford employee volunteer hours contributed in 31 countries

For more information about our work, please visit  www.fordphilanthropy.org or follow us on Facebook and Instagram at @FordPhilanthropy.  More on Ford Philanthropy’s Halewood announcement is available here.

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Ford, a global American brand woven into the fabric of Europe for more than 100 years, is committed to freedom of movement that goes hand-in-hand with looking after the planet and each other. The company’s Ford+ plan, with Model e, Ford Pro and the Ford Blue business units is accelerating its European transformation to an all-electric and carbon neutral future by 2035. The company is driving forward with bold, new EVs, each one designed with European drivers in mind and innovating with services to help people connect, communities grow, and businesses thrive. Selling and servicing Ford vehicles in 50 individual European markets, operations also include the Ford Motor Credit Company, Ford Customer Service Division and 14 manufacturing facilities (eight wholly owned and six unconsolidated joint venture facilities) with four centres based in Cologne, Germany; Valencia, Spain and at our joint venture in Craiova, Romania and Kocaeli, Türkiye.  Ford employs approximately 34,000 people at its wholly owned facilities and consolidated joint ventures and approximately 57,000 people including unconsolidated businesses across Europe. More information about the company, its products and Ford Credit is available at corporate.ford.com.

About Ford Philanthropy

Ford Philanthropy, formerly known as Ford Fund, champions equitable access to essential services, education for the future of work and entrepreneurship, using transportation and technology to connect people with opportunities they need to move upward and forward. With a 75-year legacy and $2.3 billion in contributions since 1949, Ford Philanthropy and Ford Motor Company partner with nonprofits and community organizations to invest in and co-create solutions that meet unique community needs. Harnessing Ford’s scale, resources and mobility expertise, Ford Philanthropy drives impactful change through grantmaking, Ford Community Centers and employee volunteerism. For more information, visit  www.fordphilanthropy.org or join us at @FordPhilanthropy on Facebook and Instagram.

Contact:

Oliver Rowe

Ford of Britain

orowe@ford.com

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